#fails in (social) media monitoring

Patrick BunkFounder & CEO

about uberMetrics

Law/Compliance

Finance Consumer!Data/SCRM

Customer!Support

Social TV Supply Chain

Market research/Strategy

Newsdesk/Reach

API High Throughput Data Mining

(SOCIAL) MEDIA MONITORING

Twitter Tumblr Blogs Foren Google� Facebook TV/Radio News Youtube Flickr Web Print

What monitoring basically does

#fail 1 - Why didn‘t you find THIS?

Sources•Social Networks (Facebook, G+, LinkedIn)

•Blogs (Blogger, LiveJournal, Wordpress)

•Microblogs (Tumblr, Twitter)

•Boards (4chan, reddit)

•Consumer (dooyoo, ciao)

•Video (Youtube, Vimeo)

•Photo (flickr, SmugMug, Photobucket)

•News (techcrunch, theverge)

•Obscure selfritten HTML-monsters

So then fix your sources?

Fixing!•find new sources!•use relevant and known sources!

•RSS-Feeds•APIs (Tumblr, Facebook, G+)•Crawlers

•Always check for TOS, Logins and robots.txt

Robots.txt

communication-volume about 12 years ago#fail 2 - Volume

60

Seconds onlineby Qmee & myclever agency

communication-volume right now

Filter!

# fail 3 - Filter

Filter•Keywords

text-extraxtion

Englisches Beispiel SEO SPAM

Automatically generated Content

Filter•Keywords

•Language, Countries, Geolocations

Filter•Keywords

•Language, Countries, Geolocations

•Media Segments

Fail segmentation

Segmentation

Filter•Keywords

•Language, Countries, Geolocations

•Media Segments

•Sentiment

Filter•Keywords

•Language, Countries, Geolocations

•Media Segments

•Sentiment

•Relevance

Filter•Keywords

•Language, Countries, Geolocations

•Media Segments

•Sentiment

•Relevance

•Authors

•Domains (Visitors, Impressions)

#fail 4 - 10.000+ Mentions

How to handle10.000+ Mentions?

Alternative 1 do 500 a daymaybe pay someone

Alternative 2only read the onces relevant judged by content

judged by domain

judged by author

judged by backlinks

Backlinks

#fail 5 - law

Law-Restrictments

•Profiling

•Information privacy

•LSR (related rights)

•different laws in different

countries

Any #wins

to expect?

#wins in the future

•Better KPIs (SEO)

•Better KPIs (Reach)

•Incident-Clustering

•Comment-Extraction

•Usability and Performance

Thank you for your time