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FEBRUARY 2003
FEBRUARY 2003
Concepts of Design
Tools of Design
Design Pitfalls!
Designing for the ASBP
FEBRUARY 2003
Relevance
Proportion
Direction
Consistency
Contrast
Restraint
Attention to Detail
FEBRUARY 2003
Each element should have a specific function.
You must decide whether an element is appropriate or inappropriate.
Blood Drive Tomorrow
Washington DCWashington DCat the Washington Monument
February 6, 2003
1200-1400
Directions: Take a leftOnto Independence Ave, makea right onto…
April 6, 20031200-1400 703-310-0032
for more info703-310-0032
FEBRUARY 2003
The size of an element should be determined by itsrelative importance and its environment.
Sam AdamsCorona
Dos EquisGuinness
Tuesday nights $2 from 4-7 PM
Imported Brands Included!
Sam AdamsCorona
Dos EquisGuinness
Tuesday nights- Imported Brands Included!
FEBRUARY 2003
Guide the reader through your material.
Every blood donation you make can save up to three lives.Help your fellow service men and women.Make an appointment to donate blood today.
FEBRUARY 2003
Consistency gives you an integrated style.
You can apply consistency to a single document or toa series of pieces with a similar theme.
Bobbing for ApplesPie Eating Contest
Bratwurst FestAll-night Dancing
Biergarten!
Monday
Tuesday
Wednesday
Bobbing for ApplesPie Eating Contest
Bratwurst FestAll-night Dancing
Biergarten!
FEBRUARY 2003
Contrast provides dynamic interest.
Top Corporations
Top Restaurants
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to
FEBRUARY 2003
Strive for simplicity in design.
FEBRUARY 2003
Your success in designing depends on your attention to detail.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from people wanting to help by giving blood.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Process the units collected and help us. Recent events have prompted a surge.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for you.
donation will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from you.
FEBRUARY 2003
Organizers
Fonts & Typeface
White Space, Boxes & Rules
Color
Photographs & Illustrations
Drop Shadows
FEBRUARY 2003
Grids
Columns Margins
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your
donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your
donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Process the units collected and help us. Recent events have prompted a surge.
FEBRUARY 2003
Headlines
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Process the units collected and help us. Recent events have prompted a surge.
Bullet Lists
Captions Logos
Caption here……or
caption here.
• food
• music
• games
• guest list
Washington DC
February 6, 2003
1200-1400
FEBRUARY 2003
Serif and Sans Serif
Font FamiliesA font with a large selection of variations on the font, such as bold, italic and bold italic.
ArialArialArialArial
Ideally, you do not want to use more than two fonts in a document.
By using a single font family, you avoid using too many fonts in one document.
FEBRUARY 2003
Contrasting Fonts
When using two fonts, choose two that contrast each other. For example, a serif font with a sans serif font.
I hope you are learning something today.If not, then I hope you are,
at the very least, still awake!
FEBRUARY 2003
Body TextIn print, body text is usually a straightforward serif face; it is easy to read.
On the screen, however, a sans serif font like Arial is usually chosen for easy reading.
Consider this for presentations and websites.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Process the units collected and help us. Recent events have prompted a surge.
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Process the units collected and help us. Recent events have prompted a surge.
Difficult Easy
FEBRUARY 2003
Drop shadows add a three-dimensional element.
CHICAGO!CHICAGO!Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would
From$249!From$249!
CHICAGO!CHICAGO!Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would
From$249!From$249!
Don’t overuse!
FEBRUARY 2003
White Space
Forms of White Space Sinks Vertical
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
A band of white space at the top of the page. Also called a drop.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
us to ensure that sufficient staff members are available to help.
A band of white space placed vertically, perhaps in
place of a column.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Recent events have prompted a surge of generosity from people wanting to help by giving
blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to
schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help.
Space that is free of text or artwork.
FEBRUARY 2003
Boxes Rules
Boxes can be used to to separate or isolate page elements. They can also be used for
repeated features.
Caring for Your Dog
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have
prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your
Questions for your Vet
Recent events have prompted a surge of generosity from people wanting to help by
Rules are lines used to emphasize or frame page elements.
Caring for Your Dog
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have
prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your
Questions for your Vet
Recent events have prompted a surge of generosity from people wanting to help by
FEBRUARY 2003
Analogous Triad
HueMood
Adjacent colors on the color wheel Three colors roughly equidistant from eachother on the color wheel
Color carries psychologicaland emotional implications
Cool
Warm
Subdued, clean, elegant
Intense, engaging, highlight
A particular gradation of color; a shade or tint.
FEBRUARY 2003
Black and white still works fine!
Color laser printer: Colors may not print out as they appear on your screen
Professional printing press2 color 4 color
thisis
lessexpensive!
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff
You are printingwith 2 colors
thisis
moreexpensive!
Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff
You are printingwith 4 colors
FEBRUARY 2003
Taking graphics from the web Raster and Vector
Too dark, needscropping, hard to
discern the subjects, no main focus,unfinished
Better light, easy to see anddetermine the subject, border
adds a nice finish
Photo Quality Gradients
Skittles!
DeliciousCandies
On sale in theBreak room
Skittles!DeliciousCandies
On sale in theBreak room
VectorRaster
FEBRUARY 2003
jpeg, gif, tiff
TIFF- Tagged Image File Format Use for printing in many page-layout programs.
JPEG- Joint Photographic Experts GroupUse for photographs in print and on the web. MUST be high enough resolution for print.
GIF- Graphics Interchange FormatUse for line art and simple designs. Also used for animation.
MUST be high enough resolution for print.
FEBRUARY 2003
Using pictures in PowerPoint and Word
1. Open a new PowerPoint slide.
2. Choose “insert,” “picture,” “from file.”
3. Browse to picture and select it. It will now be placed on your slide. You can grab the edges to resize the picture.
4. To put this picture in Word, select the picture and “copy” it (“Edit,” “copy”).
5. Open a word file and paste the picture into the file (“Edit,” “paste”).
6. You can grab the edges to resize the picture, and you can place the picture anywhere on the page.
Shift key
FEBRUARY 2003
Using pictures in MS Word
•Right-click on the photo or clip art
•Choose the “layout” tab, then click the “Advanced” button
•Unclick the “Move object with text”
•Click “OK”
FEBRUARY 2003
IdeasMother’s DayFlowersFor Sale
$39.99/Dozen roses
Illustration as a border
2002 Stock Prices
Charts and Graphs
Screen Captures
Background Screen
MENUapps soups entrees
Commonly themed illustrationsBalance the page
FEBRUARY 2003
ASBP Marketing Logo
Using the ASBP Seal
Slogan
Utilizing Website Resources
Use of Photographs
FEBRUARY 2003
FEBRUARY 2003
Use the ASBP seal when trying to achieve a formal/military look
FEBRUARY 2003
Attempt to choose one slogan for your document;multiple slogans confuse the message.
FEBRUARY 2003
FEBRUARY 2003
Make sure photos show the positive side of giving.
Camaraderie! Cookies!
You must have signed releases from photo subjects.
Any pictures of injuries should not be too graphic or depressing.
Good ideas are pictures of blood products,transfusions and healthy, happy recipients.
FEBRUARY 2003
FEBRUARY 2003
Give Me Some Space!
Details, details, and…more details
Graphics are cool, but…
Contrasting Colors
Less is More
Text? What text?
Font Mania
FEBRUARY 2003
Bibliography
Parker, Roger C. Looking Good in Print, Fourth Edition. Scottsdale, Arizona: The Coriolis Group, Inc., 1998.