Why I decided to write over 1,000 articles in 2 years on a blog that has no advertising.

Your Company is a media company

“Every company has to become a media company -- because every company needs to master the technologies of publishing to their customers, staff, neighbors, and to raise their media profile against their competitors.”

Tom Foremski former reporter Financial Times

Why Content?

• Building communities• Create Goodwill• Sharing content knowledge• B2B and/or B2C• Ownership• Reputation - association• They come to YOU• Don’t share shit on Facebook

reputation by association

“Everyone is entitled to his own opinion, but not his own facts.”

Daniel Patrick Moynihan

• Article must have:– Facts | Analysis | Opinion | Relevance

• Every story has 2 sides– Which one do I relate to? Why?

• Be bold– Take a stance, specially when it isn't consensual

• Breaking news or veracity• Spontaneous, human, emotional

ORGANIC GROWTH

ADVERTISING

SPONSORS

monetize offline what you do online

ROI?

• Conferences (exclusive content & networking)– press, blogger, media partner

• Speaking– paid / not paid

• Advisory work– not consulting

• Knowledge– priceless

• Advertising? no thanks

go deeper

What we do

go deeper

What we doWhat we should do

go deeper

What we doWhat we should doWhat we must do

THE WORLD IS MOBILE

x

what’s next?

KILLER content, service & product

build trustbe authentic

humanemphatic

+/- transparent

experimentlisten & talk &

listen

final thought

Creating content is like…

NUNO MACHADO LOPES+351 916 863 479nlopes@igmarketing.cowww.tudomudou.com

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