Post on 14-Nov-2014
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Our Group
90%
60%
Muhammad Usman 18Muhammad Bilal 24Usman Younis 26Ahmad Arslan Butt 31Sohail Ashraf 41
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History
Stated in 1885
Started as government institute with name ”Telegrafverket”
In 1995 it change its name as Telenor
Providing services in 13 Countries worldwide
7th largest mobile operator in the world
164 millions subscribers in the world
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Telenor Pakistan
Started its operations in March 1995
Almost owned 21% market share
Creating 2,500 direct and 25,000-plus indirect
employment opportunities
More then 200 franchises
100,000 retailer outlets
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Telenor @ a Glance
Total revenue in 2008 is 111 billion NOK
164 million subscriber worldwide in 2008
Have telecom operations in 13 countries
38,800 employees goes to work daily in 13 countries
Average 75,000 new customers join us
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Telenor Portfolio
Telenor providing following types of business
The Internet TV and Broadcasting Mobile Phone Services
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The Internet
UMTS and Turbo 3G are its new products in market
These services are inexpensive and fast for customers
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TV and Broadcasting
Providing 200 TV channels
services
You can keep yourself updated
on news, sports, entertainment
and more, directly on your own
mobile phone
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Mobile Phone Services
Providing mobile phone services in 13 countries worldwide
Quality services at low cost.
7th largest mobile operator in the world
164 millions subscribers in the world
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Vision
Our Vision is Simple
We’re here to help
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Mission Statement
Telenor is Customer focused business mobile service operator/telecommunications company that seeks competitive advantage in quality and value added services in both
prepaid and
postpaid categories
through state of
the art technology
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Values
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Make it Easy
We are practical
We don’t complicate things
Every product is easy to understand and use
We never forgot we’re trying to make customer’s lives easy
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Be Inspiring
We are creative We strive to bring energy to things we do We produce good looking ,modern and fresh products We are passionate about our customer and business
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Be Respectful
We acknowledge and respect local culture
We don’t impose one formula worldwide
We want to be a part of local communites wherever we
operate
We belive loyalty has to be earned
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Keep Promises
Everything we set out to do should work if it doesn't, we're
here to help.
We're about delivery, not over promising actions not words.
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Objectives
Objectives 2006-07 2015
ARPU (Average Revenue Per User) $4 $6- $8
Market Share in terms of Subscribers 10% 40%
Market Penetration 9% 30%
Market Share in terms of Revenue 7% 30%
EBITA (Earning before Interest, Tax and amortization)
5% – 6% 10%
Unprompted Brand Awareness 20% 90%
Our Main objectives are as follow:
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Product and Services
Following are our main services
Mobile Fun
Mobile Interaction
Mobile Commerce
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Mobile Fun
Mobile Sports
Mobile Music
Mobile TV
Mobile Communities
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Mobile Interaction cont………..
CIC’s Health Line
ApnaPCO Tele Doctor
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Mobile Flight Mobile at Se
Mobile MKT CIP
Mobile Interaction
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Mobile Commerce
CallBazaar Bills Pay
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Research- the Future is Now
The Telenor Research and innovation unit is an innovation
hub for the Telenor Group
They are working in
three locations in
Norway a satellite in
Kuala Lumpur and
Malaysia
236 people from 23
Countries are working
on this project
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There main Research areas are:
Wireless Broadband
FutureSIM
Connected Objectives
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Connect and Services
Profitability in Emerging
Researches
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Segmentation is the process of dividing the total market for a good or service into several smaller, internally homogenous groups. Since Telenor is a customer oriented and quality driven company, it segments its market on the basis of various different dimensions.
Marketing Segmentation
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Segmentation
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Market Segmentation & Product Positioning
Market Segment Today Future 4 years Estimate
Existing Products
Profitability%
Youth/ students 25% 27% Djuice,TalkShawk
29%
Women 10% 20% TalkShawk 21%
Financially Constraint
40% 23% TalkShawk,Telenor Azadi
20%
Corporate/ SME 25% 30% Post PaidPackages
30%
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SWOT Analysis
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Strengths
Network quality & design
Superior customer care
Financial Strength
Excellent Coverage & Distribution.
Commercial Launch of LDI & mobile services
Contract with Siemens & Nokia
Brand image of Quality
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Weeknesses
Relatively low market share
Low profit margins
Negative cash flows in the initial years
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Opportunities
Favorable Macroeconomic indicators
Low cellular market penetration
Inefficiency & poor performance of other mobile networks
Co branding e.g. Ufone with ABN AMRO
Strategic Alliances & Infrastructure Sharing Facilities
E-commerce usage.
Mobile Number Portability
International Mobile Equipment Identity System
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Threats
Rolling Customers
Privatizations & deregulations- increased competitions.
Grey Traffic
MNP mobile number portability
Wireless technology at boom
Public pay phones & calling cards usage where
network is not available
Propagandas attacking brand image
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Marketing Strategies
To deliver increased profitable growth To strengthen our performance culture
across the Group To make responsible business a
competitive advantage To provide a superior customer
experience To ensure best practice benchmarking
across the Group To drive change and constant renewal Improving our performance management Challenges ahead
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To deliver increased profitable growth
The Telenor Group aims to achieve a substantial
revenue increase in the years to come
The growth will mainly come from existing
businesses
We will seek to increase our core mobile and fixed
voice revenues and explore broadband opportunities
Telenor also invest in adjacent markets, such as
Basic financial services
Machine-to-machine (M2M) communication worldwide
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Strengthen our performance cultureacross the Group
We will continue the successful practice of combining a local approach
with global expertise
In terms of Health, Safety and Environment (HSE), our objective is to
improve working conditions and environmental management
Local management teams will build a unique performance culture
based on their own initiatives and in line with the
Telenor governance model
Codes of Conductvision and valuesour people policythe way we work across borders
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Make responsible business a competitive advantage
Corporate responsibility at Telenor is risk and linked to
our core business
Telenor has clearly defined targets on CO2 emissions
from its operations
Telenor has a strong track record when it comes to
sustainable business
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Provide a superior customer experience
our vision – we’re here to help
we put customer experience at the top of the agenda
our ambitions is to reach a situation where end-users’
brand preference is higher than the Telenor market share
for all operating companies
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Ensure best practice benchmarking
Telenor will undertake benchmarking and best practice
sharing across the Group
Achieve a higher reduction in the average operational
cost per minute
Telenor aims to achieve considerable continued growth in
operating cash flow from all of its operations
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To drive change and constant renewal
Broadband outside the Nordic countries
Connected objects / M2M
Telenor aims to establish a significant player in parts of the
financial services industry for long-term growth.
Telenor controls many valuable assets that can be further
developed together with partners
Our number one priority is to reduce CO2 emissions
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Improving our performance management
Stronger link between the strategy process and performance
monitoring
Strategic objectives
Ambitions monitored closely at both levelCompany level
Lower department level
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Challenges Ahead
Global telecom industry is still growing and generating large
profits
Telenor expect usage of mobile and fixed voice
communications to grow significantly
Broadband also represents a huge growth opportunity There are challenging trends
Maturing markets
Financial instability
Pricing pressures as well as regulatory issues
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Marketing Mix The set of tools that a firm uses to implement its marketing strategies are
called Marketing Mix
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Product
Homogeneity of markets
Increase in number of regionalizing firms
Identifiable international consumer segments
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Permotion
The company should have the clear picture of the objectives for regional marketing communication strategy
How the company can combine the different promotional tools and activities for the higher level of cost effectiveness
Developed a standardized promotional package which is sufficiently flexible with the different ways in different cultures and norms
Package is also flexible in such a way, in which subsidiaries can develop their own marketing positioning related promotional strategy
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Price
Market survival
Sales growth
Market position
Maximization of Profits
Maintenance of product’s quality
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Place
To manage the foreign channels of distribution is a key area in a company’s efforts to be more competitive in the market
Products become more standardized across the world, the stability to compete on customer becomes more vital
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Competition
As on 30 June 2008, Telenor Pakistan had a market share of
approximately 20%.
Five other mobile operators in PakistanMobilink
Ufone
Warid
Zong
Instaphone
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Major Compotators
Compotator Market Shares
Mobilink 37%
Ufone 20%
Warid 17%
Zong 4%
Insta Phone 0.4%
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Major Competitor
Parameters Mobilink Telenor
Product Life Cycle Maturity Growth
Market share % 37% 20%
Coverage 2300 cities 2500 cities
Product Portfolio Jazz Octane, MobilinkIndigo, Ladies First,
TalkShawk, TelenorAzadi, Djuice
Customer Base 305 million 164 million
Marketing Operations Excellent Good
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