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transcript

Find patents of Value… Faster!

Presenter

Peter Hanschke

Director, Product Management

PHanschke@Chipworks.com

Housekeeping

• Everyone is on mute …please submit questions through the chat

window

• Question(s) will be answered during Q&A section

…or during the presentation if there is time

• Slide deck and recording will be available next week

Chipworks

Patent and technology partner to the world’s

most successful high tech companies

Founded in 1992 to provide technical analysis capabilities to companies

seeking to grow the potential of their IP and understand their competitors

Headquartered in Ottawa, Canada with over 112 employees – offices in Canada, USA, Europe, Japan, Korea

and Taiwan

Provide solutions to over 200 global technology, semiconductor and

electronics companies

Five in-house laboratories with advanced tools and equipment for

in-depth, world-class analysis

Foundation of our products and services are built on

IP professionals are being asked tough questions

How can I strengthen my negotiating position?

Which competitors should I be concerned about?

What are my core and non-core patents?

Can we strengthen our defensive positions?

What are my most valuable patents?

How can I make my patents as strong as possible?

Helping you answer these and other

questions with confidence is what

Chipworks is all about.

Agenda

What are valuable patents?

Tools and processes

Using patent mining tools

What are valuable patents?

Value – A Technology perspective

Assuming the patented invention is novel and not obvious, and

the patent is “unencumbered” from a licensing stance

Then the key factors that

determine a patent’s value are

• Is it used?

• Can you prove it?

• Can you make a case for a

reasonable royalty?

Matching your patents to other’s products –

consistently increases the patent value

Patents Products Matching

Matching patents to products

Combining our industry knowledge and market intelligence through

product teardowns to map key patents to large revenue segments

Products

Smartphones Tablets Desktops

$47 B $15.7 B $8.4 B

ts Patent # Priority Date Patent Type

US 7,000,001 3-Nov-93 Systems X X

US 7,000,003 13-Oct-92 Process X X

US 7,000,004 13-Jun-96 Circuit X

Desktops

$8.4 B

Tablets

$15.7 B

Smartphones

Identify patents higher up the supply chain

Brand / Consumer

Smartphone, tablets and E-readers

OEM / Assembly

Hon Hai Precision, Pegatron, Flextronics

Component / Module maker

Touchscreens, LED screens, Cameras

Packaging assembly house

Amkor PoP is in most phones and tablets

Semiconductor company

Synaptics, Qualcomm

Foundry

TSMC, GloFo and Samsung

Application Software

Operating Systems

Software

iOS, Android and

Windows

Tools and processes

Patents are becoming a ‘big data’ problem

• Patent volumes increasing rapidly

• Estimated 3-5% of granted patent assets generate value for their owners

,92971

615,243

100,000

200,000

300,000

400,000

500,000

600,000

700,000

1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013

USPTO Patent Publications

Patent Applications Patent Grants Patent Application Trend

Finding the right patents, faster

through automation

• Patent mining

tools allow you to

filter, prioritize or

analyze groups of

patents

Goal-driven

custom mining

Technology

classification & clustering

Patent

similarity search

Semantic

technology search

Patent analytics

& benchmarking

Finding the right patents, faster

through automation

• Tools operate on

patent data

Patent full text data - titles,

abstracts,

claims,

disclosure

Patent

bibliography -

classification

codes, dates,

assignment Goal-driven

custom mining

Technology

classification & clustering

Patent

similarity search

Semantic

technology search

Patent analytics

& benchmarking

Staying on top of ‘big data’ with patent tools

• New ‘patent tools’ appear weekly with features that fall into categories

Patent database – raw patent data

Patent search – search of raw data

Patent analytics – trend analysis, clustering, classification, algorithms, etc.

Patent metrics – quantify patent value and/or quality

• IP teams use these features to analyze ‘big data’

• They need easy-to-use, high-performance software analytics & metrics

• What can you really trust tools to do?

Each has pros and cons (you have to know them)

The use of multiple techniques reduces overall error

Validation is a big part of tool selection, so choose carefully – we do!

Using patent mining tools

Some typical IP monetization goals

Prepare for an upcoming cross-licensing negotiation

“I need 20 claim charts for an upcoming negotiation”

Identify patents for sale and achieving the best sale price

“I would like to put a group of patents together for sale – say 10-20

patents in a particular technology area – with 1-2 patents that have

a claim chart”

Anticipate and prepare for your opposition’s response

“If we started a fight with them, what will be their response?

Will their patents read on your product?”

Identify patents to acquire

“We need patents that read on company A, who might own patents

that we could buy?”

Prepare for upcoming cross-licensing negotiation

Identify patents for sale

• Ultimate goal in both these cases is to create claim charts to

support your case – for licensing or sale

Patent portfolio evaluation with mining

Preliminary

evaluation of claims

to prioritize patents

based on whether

we believe the

invention is

• In use today

• We can prove it

Evaluate

Inspection by

engineers

• Select those that

are applicable to

targets

• Remove false

positives selected

by the automation

Screen

• Use automation to

compare a group of

patents and target

company technology

and products

• Prioritizes which

patents should be

read first

Target

Criteria / Key Words

Mining example: Larger portfolio mining

Goal: Find and document 10 hits against GPUs

Steps:

• Identify GPU standards, protocols, architectures, technologies

• Build filter model(s) in automation-assisted tool(s)

• Filter portfolio using model and tool(s)

• Iteratively refine model(s) until precision is acceptable

IPC Likeness

Prioritize by “likeness to GPU” patents

• Chipworks’ IPC likeness tool gauges the similarity of a patent to

patent reference set using IPCs

Patent portfolio

company’s

patents

Patents asserted

against GPU

company

Sorted

portfolio

De-risk

Anticipate your opponent’s response

• Based on the premise that most companies tend to write

patents around the technology they produce –

• Looking at their patent portfolios is an inexpensive way of

understanding a potential opponent’s response

Demo – KMX Text Analytics Tool

Chipworks Patent Analytics

• Focused exclusively on the semiconductor and electronics markets

• Chipworks Patent Analytics solution includes:

License to KMX text analytics tool

Chipworks services

• Chipworks' uses KMX to achieve IP goals every day

• Chipworks Service includes:

KMX training tailored to your IP group

Reusable classifiers derived from our patent back-file

A patent data set to bootstrap your analyses

On-going support and maintenance

Chipworks

Patent

Analytics

KMX Text

Analytics

Chipworks

Services

Semiconductor Patents (USPTO)

• Over 20,000 active

patents and

applications

• Each patent is

represented by a dot

on the landscape

• Topographic peaks

are distinct technology

concepts – and

annotated with

representative words

Overlay two

different

patent

portfolios

and LSI

Patent

Portfolios

Twitter 946 US patents as of Feb 2014 – after IBM

patent acquisition

• Identifying patents of value is an important

starting point for any patent monetization

strategy

• Key factors determining patent value

Use of invention

Whether you can prove it

Size of the market (and where in the supply

chain) the invention is used

• Patent Analytic approaches help you sort

through patent portfolios to identify patents

of value -

• and identify which ones to read first!

Thank You

For over two decades, intellectual property teams and outside legal counsel have trusted Chipworks’ Patent Intelligence Services to help them identify

and fully leverage their best patents, protect their competitive position, prepare for litigation and develop successful IP strategies.

Follow Chipworks

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