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BetaTales.com, January 25th, 2011

Lucrative monopolies are long gone

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One basic postulate can be

made…

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What can become

digital, will become digital!

When will we stop using the physical media products?

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Some of us no longer read books in Norwegian

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Mobility and new

platforms

Localization

Content is fragmented

Everything is social

New business models

5 forces shaping the digital media

landscape

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Mobility and emergence of new platforms

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Mobile phones are replacing PCs for web access

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Tablets change user habits

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Gartner estimate:

• 2011: 55 million

• 2012: 103 million

Expect huge increase in mobile video consumption

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TVs are increasingly being used for Internet

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• Electronics brands integrate Internet in TV models

• Google and Apple with services for TV

• Multimedia games connect through Internet

Services move to the cloud …

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… and products become platform neutral

People now expect access to digital products everywere and on any device

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Location as core of new

services

Lots of new services based on where people are

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I wonder where all the women are hanging out?

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One out of three mobile searches are local

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Carpenter

Bar Flower shop

Shops in Carlton street

Night life in Oslo

Cheap

gasoline

City walks

Hotel

Google’s view

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“The Holy Grail for local advertising is location-targeted coupons”

Mike Steib

Director of emerging platforms, Google

http://www.mobilemarketer.com/cms/news/search/7850.html

That brings us a question:

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Who will control the largest database of location-based offers in Norway?

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One thing we can expect

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Disaggregation – and

repackaging

Edited packages are split up into small pieces

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Edited package as core

The individual content piece as core?

Music records replaced with tunes and play lists

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Content is being repackaged

Information structure becomes key to success

Content without metadata has no value

Topic Date Geo coordinates

Name of person

Company name

Type of article

Name of author

Priority

Coordinates on newspaper page

Version

Content elements

Image info

Copyright

Links Multimedia End of short version

Related content

List title

Summary

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Everything is social

Facebook dominates in most countries

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Facebook is becoming the new hub

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And it is a source to know about our readers

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But what about this story?

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We are all content producers

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• 60 % have posted photos online

• 15 % have posted videos online

• 8 % create blogs

In total blogs are as popular as big media sites

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Social shopping is growing fast

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Groupon is trying in Norway

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Search is also becoming social

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Social gaming has become a huge industry

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New business models for

content

Who will find the smart model for user payment?

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Media companies face one huge challenge

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Most content is no longer

scarce… and people want

to share it

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People pay for more than just the content

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Unique Content

Unique Convenience

Unique Usefulness

Unique Packaging

Unique Experience

Who will control the ecosystems for content?

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Distribution

Technology

Content

Who will control the ecosystems for content?

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Distribution

Technology

Content

AmazonBarnes & Noble

Apple

???

News Corp

Schibsted?

Google

Zinio

Press Display

2011 will be ”The year of experiments”

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Mobility and new

platforms

Localization

Content is fragmented

Everything is social

New business models

5 forces shaping the digital media

landscape

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Thank you!

John Einar Sandvand

E-mail: jes@medianorge.no

Phone: ++47-9915 8839

Blog: http://www.betatales.com

Twitter: @johnei