FM&Property Summit Oct2011

transcript

How to get ahead with LinkedIn and social media

Paul Carder

19th October 2011

http://www.fmandpropertyevent.com

paul.carder@occupiersjournal.com

19 October 2011 2 Occupiers Journal Limited (OJL)

I meet with

a lot of

people!

& research

& writing

& online....

5,000+ connections on LinkedIn LinkedIn group manager

15,000+ direct access via groups

Groups:

Facilities Management Professionals

International (14k members+)

- largest FM group; even IFMA!

Occupiers Journal:

End User only (c.550 end users)

Open Group (1,250+; 10 subs)

Linkedin: http://uk.linkedin.com/in/paulcarder

Contents

1. Social media ‘explosion’ / ease of use 4

2. LinkedIn 6 – Building Your Profile

– Groups

– Example: Occupiers Journal – Global Network

– Network Statistics

– Group Management

3. Twitter 21 – Connecting LinkedIn and Twitter

4. Blogs (e.g., Wordpress) 23

5. YouTube 24

Social Media....explosion!

Social Media....ease of use!

120 million professionals use....

5,000+ connections on LinkedIn LinkedIn group manager

15,000+ direct access via groups

Groups:

Facilities Management Professionals

International (14k members+)

- largest FM group; even IFMA!

Occupiers Journal:

End User only (c.550 end users)

Open Group (1,250+; 10 subs)

Linkedin: http://uk.linkedin.com/in/paulcarder

LinkedIn: Building Your Profile

Step 1

Step 2 Asks you for your email contacts

Step 3 Asks you to confirm your email address Easy!!

Step 4

Already, you can link to other social media

Choose “Basic” – unless you’re in Sales?

FREE !!

Step 5

Done!!

LinkedIn: Groups

LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)

563 members 18 subgroups

Blog: (Wordpress)

LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)

Subgroups

LinkedIn: Network Statistics

Av. 243 connections in our industry?

LinkedIn: Network Statistics

LinkedIn: Group Management (Submission Queue)

LinkedIn: Group Management (Participants)

LinkedIn: Group Management (Appointing ‘Managers’/ ‘Moderators’)

Twitter: Link only your most important Linkedin Updates onto Twitter

Twitter: Use #in to send only your most important Tweets to Linkedin

#in Sends your Tweet to your Linkedin Update You can do it from your PDA/i-Phone etc….easy!

Wordpress : spread the ‘word’ via Twitter & LinkedIn

Use it! : great media for smartphones & tablets

Edward de Bono discusses wealthy Greek thinkers (history!)

Thankyou!

Paul Carder LinkedIn http://www.linkedin.com/in/paulcarder

Blog (wordpress) http://occupiersjournal.wordpress.com/

Twitter http://twitter.com/occupiers

email paul.carder@occupiersjournal.com

occupiers@ntlworld.com

Tel: +44(0)7970 406477

Skype: paul.carder.uk

Unwired http://www.unwired.eu.com/

WorkTech TV http://www.unwired.eu.com/tv.php

FM&Property Summit Oct2011

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