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Fraser LoudenIndustrial Designer
Portfolio 2013
Hello. Welcome to my portfolio.
My name is Fraser Louden.I am currently in my 3rd year at Northumbria University studying Design For Industry. I am seeking placement opportunities for Summer 2013. I have experience in environmental product design through my internship at Edinburgh based Blue Marmalade.
CONTENTSNon Literal Form.RSASalt & PepperPhillipsQBENCHPENSbiomimicryBowers & WilkiNS
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Non Literal FormHow can you create a “non literal form” that would provoke an interaction from a user. Using a mixture of subtle and obvious queues to create a form that was not only appealing but also provoked interaction.
IDEAGENERATION
SOLIDWORKS
FOAMMODELLING
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Non Literal Form CAD
The use of red in the fingergap area alert the users eyes and inform them that this part is to be interacted with and how to interact.
The subtle red dots above each side (1 dot on right side, 2 on the left) indicate to the user which panel goes where.
SKetch model development model final model
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RSA The Good Journey
// The good journey. At some point in life everyone will undertake on a particular type of journey. The commute. // Workers in the UK spend 200 hours a year commuting to and from work according to Trade Union Congress. // More people travel to work by bus than any other form of public transport, according to the Buses and Economic Growth Report.// People who described their trip as having a business purpose spent most of their travel time on trains working, according to a study by the UWE.// Bus commuters help generate 64bn of economic output every year.// There are 2.5m bus commuters in the UK.
Introduction
1 2 3
If you could work, would you?
yes
sometimes
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2
3
4
5
6
7
8
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Why dont you work?
no room for laptop or books
too noisy
(32%)
(43%)
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2
3
4
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15 to 30mins
How long is your commute?
30 to 60mins
(27%)
(38%)
(19%)
(29%)
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2
200 hoursa year spentcommuting
most popularpublic transport for commuting
most popularactivity for businessmen
commuters generate £64bn of economic output £££
2.5m bus commuters
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hang it from the seat infront
Padded EVA inners
Polycarbonate outer shell
Polyurethane memory foam
Raised edges
a laptop shell/bag that doubles up as a tray
table for you to work on
rest the tray table on your legs.
Shellthe easy way to work
clip neatly folds over itself
slide the toggle to change clip size for
any bar
simply snap the clips onto the bus seat, and snap off
for a easy quick release.
bus
seat
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This early first year project was set to explore how rapid idea generation can enable you to produce quicker results and also explore more varied ideas.
Salt & PEPPER
sketches
sketches
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The New Everyday
“The New Everyday”
Serving 3Cooking 2Preparation 1
After looking at the process of making a meal at home, we concluded that there are three key stages we needed to focus our ideas and designs upon. These were:
As part of the research we filmed various people in
the kitchen to see where they move as they go
through the process of cooking a meal and what touchpoints they engage
with
We were tasked to ‘imagine a not too distant future in which all products have some for of built in communication with smartphones” and what the potential of this could be.
Our group decided to look into healthy lifestyle and how we could create a non obtrusive system that monitors and measures a persons daily nutrient intake.
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Barcode scanner and pressure sensitive mat
Heat sensor probe
Weight measuring plates and bowls
HOW
IT W
OR
KS
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2
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The probe detects how the food is cooked and collects data
according to the process. It can detect whether food has been fried, boiled, baked or grilled.
The plates and bowls weigh the meal, detecting the portion size
and other data.
Scan the barcode of the food using the scanner in the fridge.
The pressure mat calculates how much you have used and how
much is left through the weight.
THE APPAll the data is collated and sent to the app, which presents it in a
graphical way for the user.
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The system sends the data to the users phone, giving a graphical representation of their intakes.
This helps to monitor and keep track of dietary needs.
Inputting personal details allows the app to tailor information to specific users.
Access to both their daily and
weekly nutritional totals.
Full nutritional data is displayed. Shows where the most calories are
consumed.
Shows number of calories
consumed for the week and if its an
ideal amount.
Alerts when foods are low. Helping
stay on top of shopping
THE
APP
mynutrition
Percentage of Your Guideline Daily Amount of
Calories
42% Percentage of Your Guideline
Daily Allowances
Sugar Fat
Saturated Fat
Salt
Protein
Carbohydrates
Fibre
4%
43%
36%45%
9%
72%
38%
This section displays an in depth analysis of the users last 3 meals. The 2 charts show the percentage of their GDA for both calories and nutrients.
It also incorporates a ‘traffic light’ colour system showing whether a food is high or low particular nutrients.
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QBENCHSUMMARYWith airport security constantly increasing and queues getting longer, even the shortest trip can be tiresome on your legs. People resort to sitting on their luggage or even the floor, these solutions are not the best.
Qbench seeks to resolve the problem by providing a seating area that can be placed at any point along the queue and doesn’t get in the way when not in use.
queuing made comfortable
queuing made comfortable 19
ROTATIONThe bench rotates from an upright position to a horizontal one so that when not in use, it isn’t in the way of the people in the queue.
CAPACITYThe bench can seat upto 5 people, 1 more than the size of an average family, this ensures plenty of people can rest.
SUPPORTThe ball shaped top of the barrier ends help
provide support for those who may need an extra
helping hand sitting down
INTEGRATIONThe bench can smoothly
integrate with any current tape system
DESIGN INNOVATION IN PLASTICS 2012 ENTRY
PENSsketches
sketches
biomimicry
sketches
sketches
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Collaborative ProjectWorking with B&W in a team of 3 to create a portable speaker that could compete with others already on the market. We put forward 3 very different concepts.
SoundLink®
- $400 - $466- 24.4cm x 4.8cm x 13cm (1.3kg)- Bluetooth usage & auxillary input.- Power and volume buttons.- Bluetooth range: 10m- 8 hours fully charged
Good- Fits well into backbacks- Built in cover that doubles as stand- Easy to operate
Bad- Design is bland/ugly- Phone calls don’t play through- Quite heavy- Cannot adjust volume through mobile device you must use Soundlink’s buttons.- Average sound quality
- $199- 15.1cm x 5.7cm x 4cm (0.35kg)- Bluetooth usage & auxillary input.- Power, volume and TALK buttons.- Bluetooth range: 10m- 10 hours fully charged- Built in Mic
Good- Quirky yet appealing style- Small/lightweight- Cheap compared to other comp.
Bad- Retro-esque design may not ap-peal to all.- Small size may affect audio quality- At maximum volume it tends to move the unit due to its light weight.
JAMBOX ™
- $544- 200cm x 200cm x 200cm (5kg)- iPod dock- High quality sound rendition- 8 hours fully charged- Built in carry handle- Charges iPod- Music can be streamed to up to 4 other cubes
Good- Charges iPod- High quality sound
Bad- No bluetooth/wireless capabilities- Not really portable due to weight and size
rCube
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SIZE
PROTECTIVE COVER
AESTHETICAPPEAL
PHONE INTEGRATION
PHONE INTEGRATION
PORTA-BILTY
AUDIOQUALITY
SIZE AFFECTSAUDIO
BIGPOWERBLOCK
GOOD
BAD
GOOD
BADTOOLIGHT
CHARGES
IPOD
AUDIOQUALITY
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DEVELOPMENT
CAN BE SPLIT FOR BETTER SURROUND SOUND
HAS 1/4 JA
CK AND CAN BE USED AS AN AMP
AIMED AT M
USICIANS
TRULY PORTA
BLE SOUND
CONCEPT 1
CAN BE SPLIT FOR BETTER SURROUND SOUND
HAS 1/4 JA
CK AND CAN BE USED AS AN AMP
AIMED AT M
USICIANS
TRULY PORTA
BLE SOUND
FRAGMENT
SPLIT AND SHARE
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DEVELOPMENT
OMNI-DIRECTIONAL SPEAKER GIVES 360° S
OUND
FREESTANDING, LAYING OR EVEN STUCK
IN THE GROUND
EXPANDING HOOD FOR BASS
CENTREPIECE
CONCEPT 2
OMNI-DIRECTIONAL SPEAKER GIVES 360° S
OUND
FREESTANDING, LAYING OR EVEN STUCK
IN THE GROUND
EXPANDING HOOD FOR BASS
CENTREPIECE
PORTALUS
STAND ALONE SOUND
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DESIGN FORINDUSTRY
We often undertake live projects with industry collaborators, this year is no exception.
Such things can be a double-edged-sword, in that the things we do are often restricted by terms of a
Non-Disclosure Agreement. We always try to balance the educational benefit of the experiences the
projects provide with such restrictions.
The Design for Industry course has a 30+ year proven track record in working closely with industry,
one that we are proud of. We firmly believe that this helps to train design graduates that have real
world experience of working with clients to innovate and add value to their business.
We get some great feedback from those we work with – students are lauded for their ability to
quickly understand the values of a brand and translate that into new offerings and opportunities.
We would therefore like to beg your indulgence and perhaps to look beyond the veneer of ‘sketches’
and ‘renderings’ to their skills in defining the context of the design opportunity and their appreciation
of the key design criteria – ones that we feel set us apart from other courses. Our aim is for our
students to be able to add value and gain valuable insights that can allow you to innovate.
If you would like to know more about any particular student then please don’t hesitate to contact us
(details to the right), we would be more than happy to talk about what you’re looking for.
We wish you all the very best for a prosperous 2013 and beyond.
David O’Leary on behalf of the DFI teaching team.
HelloContacts;
For any third year students;David O’Leary,Third year tutordavid.oleary@northumbria.ac.uk0191 243 7224
Second year students, contact;Simon Scott-HardenSecond year tutorsimon.scott-harden@northumbria.ac.uk0191 227 3157
General Placement Enquries;Lee SweeneyPlacement Co-ordinatorlee.sweeney@northumbria.ac.uk0191 227 4893
Faculty of Arts, Design and Social Sciences
Northumbria University
Ellison Place,
Newcastle upon Tyne,
NE1 8ST. UK
Tel:+44 (0) 191 243 7224
fraser.louden@northumbria.ac.uk
Fraser Louden
THANK YOU FOR YOUR TIME