Post on 24-Jan-2017
transcript
BLUE OCEAN for Fresheez
M. H. Narmada FernandoFaculty of Agriculture
Rajarata University of Sri Lanka
Out lineFresheezSWOT ObjectivesMethodologiesOffers
Business expansionProducts promotionStaff motivationCustomer attractiveness & satisfactionOthersLasting
Fresheez
“Fresheez” outlets to sell its own fruits and vegetables giving consumers access to farm fresh and high quality farm produce.
Assorted Outlet Just Visited Jawatta Orion cityRajagiriya NarahenpitaPelawatta Pack house
SWOT for FresheezStrength Weaknesses Opportunity ThreatHuman resource
Delay Customer attitudes and believes
Competitors
Financial Wastage Geographical area
Government policies and barriers
Physical resources
Lack of proper storage
Company policies
Transport, storing and packaging
Quality reductions
Retailing Improper arrangement
Technology
Value additions
Objectives• Business expansion• Products promotion• Staff motivation• Customer attractiveness & satisfaction• Create friendly environment
Methodologies
Customer survey Open questions Direct observations Staff interviews Statistical references
Business expansion
CIC Fresheez Home Delivery Service
• Selected Outlets : Jawatta, Rajagiriya, Pelawatta• No of customers : 100/outlet (300)• Methodology : Questionnaires survey• Tool of analysis : SPSS
Preference for Home Delivery Service
Cont.…
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• Final image of Home Delivery Service
Jawatta Rajagiriya Pelawatta0
102030405060708090
10086
65
48
Cont.…
DistanceCont.…
Cont.…
Cont.…
• Final image
Cont.…
Products Preferences• Jawatta products preferences
Veg-etables
Fruits Dairy Chicken Eggs Juices Rice Others0
10
20
30
40
50
60
70
80
90
100
70
85
21
3831
94
28
12
Cont.…
• Rajagiriya Products Preferences
Vegetables Fruits Dairy Chicken Eggs Juices Rice Others0
10
20
30
40
50
60
70
80
90
71
79
14
2925
80
19
3
Cont.…
• Pelawatta Products Preferences
Veg-etables
Fruits Dairy Chicken Eggs Juices Rice Others0
10
20
30
40
50
60
70
80
90
58
73
19
35 38
79
25
10
Cont.…
• Final image of Products Preferences
Veg-etables
Fruits Dairy Chicken Eggs Juices Rice Others0
10
20
30
40
50
60
44.7
53
12
2320.3
57
16
5.7
Cont.…
Order Method• Jawatta
On-line Email Telephone0
10
20
30
40
50
60
70
80
90
100
34
6
93
Cont.…
• Rajagiriya
On-line Email Telephone0
20
40
60
80
100
120
19
9
98
Cont.…
• Pelawatta
On-line Email Telephone0
20
40
60
80
100
120
31
4
98
Cont.…
• Final image of Ordering methods
On-line Email Telephone0
10
20
30
40
50
60
70
19
4
64
Cont.…
Comments for Home Delivery Service
• Home Delivery Service : Yes• Outlet : Jawatta• Far : <2Km• Products : Vegetables, Fruits, Juices• Order method : Telephone
Cont.…
Products promotion- Juice
Small toy for kids
Winning chance for kids
F R E S H E E Z
Attractive drinking cups in festival season
Cont.…
Staff motivation Fresh look for supervisors
LadiesGentlemen
Discount for goods at festival season (New year & Christmas)
Staff discount for selected goods for monthlyDinner allowance
Cont.…
Customer attractiveness & satisfaction
Easy calling Calling system for customers to give orders and get information
Loyalty card system
Selected outlet :JawattaNo of Customers :10Bill amount :>Rs.15,000.00 for weekOffer for customers : 10% discount for FRUITS &VEGETABLES
Others Display board for daily available juices with special
drinks Token for Drinking yoghurt and snakes Proper display rack for spices Maintain running stock
Fruits- Avocado Vegetables- Broccoli, Cauliflower
Variety variation- local /seasonal fruits and vegetables
JawattaRepair the cooling roomColor wash the outletRe-sticker the gondolaRelocate the wash room door
RajagiriyaMaintain the temperature Improve the product availability-Fruits, vegetables,
value adding productsPelawatta
Parking should be manage properly Recruit the cleaning service
Cont.…
Lasting Restaurant (Food with CIC)
After 3-5 years Pop-up restaurant Open kitchen Specially for fruits and vegetable menus Only CIC products (Meat, Egg, Traditional rice, Curd)
THANK YOU!