Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

transcript

FRIDAY SESSION #67! 22/05/14

How to Leverage Social Data to Improve Your Digital Marketing Performance!

By Aleyda Solis / @aleyda !

@Cleverwood!#FridaySession!

hell0 #fridaysession

#fridaysession by @aleyda from @TRIBALYTICS

Who am i?

ALEYDA SOLIS !

INTERNATIONAL online marketer FOCUSED IN SEO

!+7 YEARS EXPERIENCE IN EUROPEAN,

AMERICAN AND LATAM DIGITAL PROJECTS

!CO-FOUNDER @TRIBALYTICS

DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED

a MULTI-CHANNEL CUSTOMER JOURNEY to target

a multi-device, always “on” audience to connect with

platforms that evolve very quickly

new platforms & segmented traffic sources & behavior

more competitors and less attention by users

less meaningful data & more noise

how to win with so many challenges?

DON’T WHINE & focus on enhancing your performance

use your existing data sources, like social

scale faster minimizing complexity and using a few tools

it’s about answering the right questions

1. which content topics your audience prefers?

identify most shared content of a site w/ socialcrawlytics

identify top content shared from a topic w/ buzzsumo

use this information to…

identify new content topics gaps & opportunities

identify best content

formats

drive your content strategy

input your seo keyword research

2. which social networks your audience uses to share?

identify shared content per network w/ socialcrawlytics

identify top social networks with shares w/ buzzsumo

use this data to…

identify the networks to

focus on

drive your social media

strategy

identify opportunities per network

understand your current

reach per network

3. how’s your social audience segmented?

identify your audience demographics w/ followerwonk

#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS

identify your audience COMMUNITIES w/ tribalytics

OPTIMIZE YOUR COMMUNITY

MANAGEMENT ACTIVITIES

DRIVE YOUR SOCIAL MEDIA

STRATEGY

IDENTIFY YOUR AUDIENCE SHARE &

GAP VERSUS COMPETITORS

use this data to…

IDENTIFY YOUR COMMUNITIES

PROFILES

4. who are your social influencers?

identify INFLUENCERS PER TOPIC w/ twtrland

identify INFLUENCERS PER COMMUNITIES w/ tribalytics

OUTREACH FOR LINK BUILDING

INFLUENCERS MARKETING

COMMUNITY MANAGEMENT PR

SOCIAL MEDIA

STRATEGY

CONTENT MARKETING

use this data to…

5. which are the content preferences of your influencers?

check “POPULAR CONTENT” per influencer w/ twtrland

see the shared links per influencer w/ buzzsumo

use this data to…

connect with your influencers

drive influencers marketing campaigns

drive your COMMUNITY

MANAGEMENT

SOCIAL MEDIA

STRATEGY

input your CONTENT

MARKETING…

bonus: when someone started or stopped following?

use the followers tracking option of followerwonk

use this data to…

identify who are your new and

lost followers

identify potential causes

of lost

optimize your community

management

identify your followers

gap & performance with your

competitors

so many digital questions answered! i love social data.

let’s advance faster & win

THANK YOU! questions?

images under creative commons

https://www.flickr.com/photos/loop_oh/3424641118/ https://www.flickr.com/photos/runare/13472628024/

Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

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