For Entertainment Industry

ByDr. Kalyan C. Kankanalakalyan@bananaip.com

www.bananaip.comwww.bananaip.com/sinapse-blog

Fundamentals of IP

Value

Intellectual AssetsOpportunity to Gain Financial ValueProtection and OwnershipLicensing, Merchandizing and so onRisk Mitigation

Quick Intro

IP?

Nature of ProtectionTermSpecies of IP

Species of IP

CopyrightsTrade MarksDesignsPatentsTrade SecretsGeographical IndicationsTraditional KnowledgePlant Varieties...

Copyrights

Protection

Idea/Expression DichotomyTangible FormOriginality and Modicum of creativitySubject matter - Literary, Dramatic, Artistic, Musical,

Cinematographic, Photographic and Sound Recording works.

Term - Life plus 60 yearsVaries for Movies, Photographs and so on.

Idea/Expression Spectrum

ConceptsFactsWorks in public domainMerger

Where Idea Ends and Where Expression Begins?

Example Concept

Scene

Sarkar God Father

Plot

Phone Booth Knock Out

Rights

ReproductionAdaptationDistributionDerivative workPublic performance Display

Risks

Copyright Infringement

CopyingAccessSubstantial Similarity

Tests Look and Feel Abstraction-Filtration-Comparison

Example

Boxing Scene

IRobot Endhiran(Robot)Example

Fair Use

CommentCriticismParodyEducationResearchNews ReportingVersion RecordingPrivate use

Example

News Channels playing a simultaneous Video of an on-ground cricket match along with a Report/ Interview

Example

News Channels Playing songs/ scenes alongside a news report

Permission to Use

Copyright SocietiesCompulsory LicensingNeighbouring RightBroadcastersPerformers

Opportunities

Clear OwnershipProtect LicenseMerchandize

Earn revenues over a long period of time.

Trade Marks

Brand Value

Disney-29,018Red Chillies- 42.1MTV- 6383 IBM - 86, 383Apple - 83, 153

Protection

Subject matter - Representation

Term - Unlimited

Requirements

Distinctive

Deceptive

Registration

Example

Types of MarksFanciful-

Arbitrary-

Suggestive-

Descriptive-

Generic-

Risks

InfringementPassing OffDilution

Example

Passing OffSecondary MeaningDelay in Approaching the courtInjunction Denied

Movies: Nisshabd(2005) & Nishabd(2007)

Movies: Hari Puttar & Harry Potter

DilutionLiterate/ Illiterate AudienceDelay in approaching the CourtInjunction denied

Example

Domain Name Disputes

Registration of domain nameDispute Resolution

Example: www.yashraj.in

Opportunities

Clear OwnershipProtectLicenseIn Film PlacementBrand Value

Designs

Protection

AppearanceNew, Original and Ornamental Term: 5 years renewable twice

Example

• Batman Toys• Ra.One(Movie) Toys• Magical Pencil in Shaka Laka Boom Boom,

Hindi tele-serial

Opportunities

Clear OwnershipProtectLicenseMerchandise

Generate Revenue

Trade Secrets

Protection

Any informationPerpetual TermRequirements

Economic ValueNot known to publicReasonable measures

Reasonable Measures

Confidentiality AgreementsConfidentiality NoticesEmployment contractsPhysical Security measuresInformation Security...

Opportunities

Reasonable MeasureValue from secrecyLicensing

PATENT

Patents

Inventions NovelUsefulInventive Term - 20 years

Opportunities

Clear OwnershipProtectLicensingMerchandizingGenerate Revenue

Personality Rights

Personality Rights

CelebritiesName, Likeness, Voice or any other identityCommercial useException: Parody, Lampooning, Criticism...

EXAMPLE

Kajal Agarwal

Daler Mehndi

Deriving Value from IP

Know your assets - IP Audit

Clear Ownership

Strategic Protection

Smart Licensing

Aggressive Merchandizing

Risk Mitigation Plan

e-book on Fun IP

Fun IP

Fundamentals of

Intellectual Property

Dr. Kalyan C. Kankanala

Download URL for the e-book: https://gumroad.com/l/bxPS

Thank You!For more information:

contact@bananaip.com

www.bananaip.com/sinapse-blog