Get Lost in Translation

transcript

1www.k-international.com @RichardMBrooks

@RichardMBrooks

Richard.Brooks@k-international.com

+44 1908 557 900www.k-international.com

HELLORichard Brooks. CEO K International

@RichardMBrooks+44 1908 557 900Richard.Brooks@K-International.comwww.k-international.com

“so… what languages do you speak”

I leave the translation to the

clever people.

“so… you use robots to do the translation?”

I am fluent in over six million forms of

communication

I’m being sarcastic…

“so… why can’t you just google translate it?”

http://www.k-international.com/blog/google-translate/

“why bother?… they all speak English anyway…”

“If I’m selling to you, I speak your language.

If I’m buying, dann müssenSie Deutsch sprechen!”

Willy BrandtFormer Chancellor of Germany

“If I’m selling to you, I speak your language.

If I’m buying, then you need to speak German!”

Willy BrandtFormer Chancellor of Germany

bonnet de douche Rodney

… I take pride in the words “Ich bin einBerliner” …

June 26th 1963. West Berlin.

Only said… you have a

nice bottom

Chin ChinLove

Keep Hygienic

Scallop

Ginger

Orange

Tomato

• Partner with a company who will integrate into your culture.• Invest at least as much time in this as you did to create the

English copy. • Create a shared language strategy and vision. • Size may not matter… the big ones use the little ones. • Workflow tools and systems are no longer a USP. • Maintain control of your language assets. • Give it time… you will go through the transition curve. • Once developed a pool of translators is a fantastic resource

for your company. • Fully integrate them into the content creation process.• Use an agile approach to customer/supplier management.

Top tips for picking a language partner

Richard Brooks

uk.linkedin.com/in/richardbrooks

twitter.com/@RichardMBrooks

plus.google.com/+RichardBrooks_L10N

0044 1908 557913Richard.Brooks@k-international.comwww.k-international.com

Get Lost in Translation

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