Post on 07-Jan-2017
transcript
GET WITH THEPROGRAMMATIC
DEBUNKING THE INDUSTRY’S MOST COMMON MYTHS
TEN MYTHS IN PROGRAMMATIC
1
23 4
56
7 89
10
1PROGRAMMATIC
WILL INEVITABLY LEAD TO THE
DEATH OF THE SALES PERSON
2
PROGRAMMATIC IS EASIER THAN
TRADITIONAL SALES
3PROGRAMMATIC
OPERATIONS REALLY MEANS YOU SET IT &
FORGET IT
4PROGRAMMATIC ONLY WORKS FOR DIRECT RESPONSE, SO CREATIVE DOESN’T MATTER
5
PROGRAMMATIC ONLY FILLS LESS VALUABLE & LESS VISIBLE INVENTORY
6PROGRAMMATIC’S WATERFALL IS DEAD.
7PROGRAMMATIC’S HEADER BIDDING SLOWS EVERYTHING DOWN
PROGRAMMATIC IS A NEW CHANNEL AND REQUIRES A STANDALONE STRATEGY
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PROGRAMMATIC IS A RACE TO THE BOTTOM
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PROGRAMMATIC VIDEO HAS A LOT OF FRAUD
3TAKEWAYSPROGRAMMATIC IS ABOUT EFFECTIVENESS, NOT EFFICIENCY
PROGRAMMATIC ACTIVATION NEEDS TO BE NIMBLE IN NATURE
PROGRAMMATIC IS STILL ABOUT CONNECTING BRANDS TO CONSUMERS