From  Agency  to  In-­‐House  

Ge3ng  S**t  Done  as  an    In-­‐house  SEO  

Ge3ng  RCS  Done  as  an    In-­‐house  SEO  

Ge3ng  RCS  Done  as  an  SEO  

Jus>n  Briggs  Head  of  SEO  &  Social,  Big  Fish  

Jus>n  Briggs  Head  of  SEO  &  Social  Media  

Biggest  lesson  learned    going  in-­‐house?  

I  was  a  bad  consultant.  

Didn’t  have  the  experience  to  fully  empathize  with  my  clients.  

Average  >me  to  complete  SEO  task:  1.5  years.  

Relaunching  PlaUorms  

BoVom  of  Funnel  (Content  Retarge>ng)  

hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy  

Intelligent  Merchandising    

hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking  

Keyword  Cannibaliza>on  

hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo  

August  ‘11  

PC/Mac  CE  

$900,000+  

Haunted Manor: Lord of Mirrors

Top Evidence Studios

$2,000,000+  

September  ‘11  

PC/Mac  

$3,000,000+  

May  ‘12  

iOS   Cloud  

2013  

?  2013  2013  

Android  

2013  

?  

2013  

Link  Building  

Make  It  a  Sure  Thing  

hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the  

Temporal  Events  For  Causes  

Get  Community  Buy  In  

Also  built  rela>onship  with  geek  and  feminist  writers.  Asked  if  they’d  help  

spread  the  word.  (Send  outreach  emails.)  

Support  The  Cause  (Formally  and  Informally)  

Acquired  more  links  for    GGC  than  Big  Fish  

The  Asset  &  Interview  Tac>c  

Create  Great  Products  

This  guy  made  Bioshock.  

Cau>on:  Nega>ve  side-­‐effects  of  awesome  products  

There  is  even  an  adult  star  who  blogged  about  our  games  

Sorry  for  those  links  MaV…  but  they’re  actually  legit.  

Create  Sneak  Peeks  

Create  Serendipity  

How  Bruce  Campbell  got  me  links.  

Take  Your  RCS  Offline  

Always  Have  a  Landing  Page  

Have  Fun  

Scholarship  

Stop  doing  this  like  spam.  

Never  asked  for  this.  Link  earning.  

Be  Great  to  Your  Community  

Thanks!  Ques>ons?