Getting Social Online Matt McGee Local University Philadelphia May 9, 2013.

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Getting Social OnlineGetting Social OnlineMatt McGee

Local University • Philadelphia • May 9, 2013

@mattmcgee@mattmcgee@mattmcgee@mattmcgee

About MeAbout MeAbout MeAbout Me

Matt McGee

Small Business Search Marketinghttp://www.smallbusinesssem.com/

Executive News Editor, SearchEngineLand.com & MarketingLand.com Surrounded by small biz owners Web development since 1995 SEO since 1999-2000

WhatWhat’’s to Comes to ComeWhatWhat’’s to Comes to Come

Your Primary Social Asset

Facebook, Twitter, etc.Promoting Your Social Asset

How to Find Your Customers

@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013

Hint: It’s not Facebook

But First…But First…

Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online

Nielsen Social Media Report 2012 http://bit.ly/naqGb8

Time Spent Online

Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media

ComScore/Neustar Localeze/15miles, December 2012 3,146 adults

Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media

Source: Search Engine Land, http://bit.ly/haEKai

“Yes, we do use it as a signal.”

Your Primary Your Primary Social AssetSocial Asset

Your BlogYour Blog

Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog

Why Blog? Show “Human” Side

“The corporate website is an unbelievable

collection of hyperbole, artificial branding, and pro-corporate content.”

Jeremiah Owyanghttp://bit.ly/81N7V

SEO: Traffic, Links, Indexed Content

Source: HubSpot, http://bit.ly/fTFsKg

Source: HubSpot, http://bit.ly/4evTc

Also: 97% more links and 434% more indexed pages

Educate, Inform, Establish Authority/Trust

YOU OWN IT

1990s 2000s

1990s 2000s 2010s?

Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT

Why Not Blog? Nothing to say

Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT

Why Not Blog? Nothing to say Can’t commit

Promoting Promoting Your AssetYour Asset

FacebookFacebook

Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook

http://www.facebook.com/business

PROBLEM:

EdgeRank

Affinity

Interaction Type

Timeliness

ContentIdeas

Content Ideas Questions

Quiz/Trivia

Content Ideas

Quiz/Trivia

Surveys/Polls

Quiz/Trivia

Surveys/Polls

Contests (caption the photo, etc.)

Content Ideas

Quiz/Trivia

Surveys/Polls

Contests (caption the photo, etc.)

Videos

Facebook Interactions

Web Liquid, Spring 2011

Momentus Media, 2011

GraphSearch

TwitterTwitter

Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter

Getting Started Complete the profile page

Build a clean stream

Getting Started Develop your profile page

Follow the right people

Getting Started Develop your profile page

Follow the right people

Be patient

Google+Google+

Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+

Why Bother?

Search Results

Local Search Results

Bottom Line:

Usage??

SEO benefits

Local/Places integration underway

Not a social priority right now

Which one(s) Which one(s) are best?are best?

How to find How to find them?them?

Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers

Wrapping UpWrapping Up

Takeaways

1) Consumers expect social visibility

2) Your Blog: SEO/Social powerhouse

3) Social networks are secondary assets

4) Be where your customers are

Matt McGeematt@mattmcgee.com

Some photos via Shutterstock.com

Getting Social Online Matt McGee Local University Philadelphia May 9, 2013.

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