Post on 28-Jul-2015
transcript
Proprietary & Confidential ©2014 Artesian Solutions Limited
1 Getting StartedThis short presentation will introduce you to some basic concepts and one or two new working practices that will help you get the
most out of Artesian very quickly
SUMMARYGetting the most from Artesian
requires you to make a few small changes
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2 TriggersAre events that occur in your customers world such as a senior
management change or a change in strategy
SUMMARYTriggers are customer events that may be opportunities for you to
call, meet or contact them
Proprietary & Confidential ©2014 Artesian Solutions Limited
3 4Trigger TypesThere are 4 types of Triggers
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4 1RelationshipRelationship Triggers such as winning an award just give you a
reason to connect to let them know that you are considering them and that they are a priority for you
RELATIONSHIP TRIGGERSInclude Winning Awards
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5 2SalesSales Triggers are indications that your customer or prospect will
need your help. You may need to respond quickly and start a conversation that will lead to discussing your products or services
SALES TRIGGERSInclude Management Changes, Business
Growth and Expansion or New Deals
Proprietary & Confidential ©2014 Artesian Solutions Limited
6 3RiskRisk Triggers highlight customer issues. They may also be
opportunities to start a conversation with customers about the ways in which you can help
RISK TRIGGERSInclude Business Contraction such as Job
Losses, Plant Closures or Lost Deals
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7 4CommunityCommunity Triggers are events that happen to your customer’s community. Their customers, their partners and their industry
COMMUNITY TRIGGERSInclude New Customer Announcements,
Industry Regulations, Market Trends, Major Customer Competitor News
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8 The Clock is Ticking
SUMMARYSellers need to be alerted to
customer trigger events as they happen
When triggers occur in your customers world you will need to react quickly. Things are changing for your customer and they may need your help but
there will be urgency
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9 InsightsTriggers are identified through Insights delivered to you through the Artesian Service. They are delivered to your personal home page in the web application and the most relevant ones are sent to you as
email alerts.
SUMMARYInsights are delivered through your web service and as email alerts and
can contain triggers
Insight to TriggerTriggers are found in Insights
RISK
RELATIONSHIP
SALES
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11 Social Sellers
Connect Use insights to Focus on the customers agenda
ShareUse insights to routinely share, to nurture and build customer centered relationships
Target More Effectively Use insights to focus on the right things
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12 Thank YouFor further information please visit
help.artesiansolutions.com
SUMMARYArtesian delivers insights into
customer trigger events that help you target, connect and share