Post on 08-May-2015
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A.S.G.K. TEJA DVC-28
• Founded by – King Camp Gillette in 1901• Owned by – Procter & Gamble (P&G)• Previous owner – The Gillette Company• Marketing – Worldwide• Country – India, United States• Industry –Fashion & Personal care• Slogan –“The Best A Man Can Get”
PRODUCTS Personal & Oral Hygiene Razors Shaving Gels Deodorants Body Wash Skin Care Hair Care
BRAND HIGHLIGHTSFirst in INDIA to introduce gel in tubes.Running since 110 years (1901-2011).Global Leader in male Toiletries products.Over 1 Billion men start their day with
Gillette.Manufacturing operations located in 23
countries.Distribution in 200+ countries.
Three Core BusinessesGillette is the undisputed global leader in:
Grooming
Portable Power
Oral Care
GroomingProducts
Razors & Blades
Portable power
Oral Care
Batteries Tooth Brush
BLADES & RAZORS SEGMENT
DisposableRazors
ShavingSystems
ReplacementBlades
Blades &Razors
ElectricShavers
Shaving Products
Pre-Shave Post-Shave Deodorants
Toiletries
GroomingMale & Female
BRAND AMBASSDORS*Tiger Woods * Roger Federer
American Golfer Model, Actor
BRAND AMBASSDORS
Football player Indian model, Actor
*David Beckham * Arjun Ram pal(2011)
Promotional ActivitiesGillette India Limited tie up with Rediff-on-
the-net e-commerce to market its product.Tie up with the ZAPAK for the India Gaming
Championship 2009 for Mach3 turbo promotion.
Endorsed by eminent sports personalitiesUsed sports as a major promotional vehicles
Gillette Venus EscalatorJanuary 2011
an oversized
female legwith the Goal of
sayingThe smooth Benefit ofGillette Venus
Gillette Holding
Print Ads (old)
CAMPAIGNS
“The Best A Man Can Get’’ Campaign 2004
strong, product-focused campaign for MACH3Turbo and other male shaving products.
Successfully promoted campaign & increased 15% sales for the year.
“Bend it with Beckham” Campaign April, May 2005
largest consumer promotion campaign for Gillette across the Middle East, Africa and Europe
achieved impressive business results
20% increase in volume sales through April and May 2005 across the three premium Gillette products.
“Gillette Razor Zamboni Ad” CampaignApril 2009
Gillette razors attached toZamboni Ice Resurfacer machinesseeming the razorswere giving a Smoother shaveto the ice.
“The Moment” Campaign 2009-11
It’s a Global Brand marketing campaign
modernized version of “The Best A Man Can Get,”
campaign .
Featured with Sports stars namely Tiger Woods, Roger Federer and Derek Jeter in Ads & Promotions.
Competitive Brands PalmoliveOld SpiceHindustan Lever LimitedGodrejAxeDettol
Television Sponsored ProgramsDrafted 3Gillette Soccer SaturdayFast Cars and Superstars
COMPANY SWOT ANALYSISStrengths
Threats
Weaknesses
Opportunities
Market LeaderStrong Brand ImageAggressive AdvertisingQuality & InnovationPortfolio Range
Long Development CyclesRelatively Static Market GrowthHigh costs of productsExpensive Brand Maintenance
Consumer BrandDemand for High QualityNew Production - TechnologyExpansion of Production& Distribution
New CompetitorsIncreasing Buyer PowerGrowth in SubstitutesElectric shaving technologyEconomic Downturn
Reason for choosing As I use Gillette for my personal
HygieneHYPOTHESISGILLETTE is the most renowned brand in Shaving Product Market In India
CONCLUSIONGILLETTE remain as the market leader of Grooming sector products for the future.
THANK YOU