Glass Eye Screenworks Credentials 2013

transcript

we turn screens on

November 25, 2013

ABOUT US

Glass Eye makes screen content that makes your audience say “yes”

a few of our clients

mobile appson-device demos

retail displays

digital content

tv spotsproduct launches

web videos

traditional content

OUR APPROACH

we back up to50,000 feet

the Digisphere

• when your product is relevant, your customer comes to you

• when your media is relevant, your customer volunteers information, without you having to ask for it

• don’t make customers feel like they’re being marketed to!

never chase

we deliver

• experiential strategy/brand strategy

• ideation & writing

• production, development, and ongoing support

STRATEGY

integrate your ecosystem

• create an integrated, consistent, cohesive digital experience

• each part drives usage & engagement with other parts of the ecosystem

• generate branded earned media • track & deliver previously unobtainable

metrics

• branded social media turns users into brand advocates

• 92% of consumers trust earned media compared to 58% of owned media*

• 68% of Facebook users more likely to visit a retailer after a recommendation from a Facebook friend**

* Nielsen Global Consumer Trust Index 2012 ** Omnibus 2012

maximize sociability

• users spend 2 hours a day with apps*

• 43% of app time is spent gaming, 26% social networking, 2% productivity*

• only 5% of iPhone users are still actively using an app one month after downloading it **

• app retention creates continuous marketing channel

* WSJ App Market 2013 ** Appstore Secrets

consider retention

by driving users to interact with screens, social media, and mobile devices, we can track real usage of engaged eyes on the screen

leverage metrics

OUR WORK

• entirely new in-store experience for wireless carriers

• on-device sales demos both inform and promote

• customers self-teach while waiting to speak with store reps

• app-driven presentations downloaded by store managers, self-update after that

AT&T Device AliveSmartphone & Tablet Sales Demos

• 2010 basic attract loops launched on 8 smartphones

• 2013 full-featured presentations launching across all AT&T smartphones*, tablets and experience tables

• 7.5 million views generated in the last 12 months

a retail standardwas born

*except iPhone

imitation the sincerest form of flattery

• Verizon copied Device Alive in the first year

• Sprint & T-mobile have followed suit

imitation the sincerest form of flattery

AT&T’s retail experiencewe helped AT&T bridge a customer experience gap

the trick is creating an experience that is 100% relevant and useful to the consumer in that particular moment or environment

digital signage is about context

• designed to be seen and not heard – and heard and not seen

• later made into :30 national spot

Porter-Cable

trade show loops

• “Power of 10” concept tracks evolution of technical creativity for developer audience

meeting openers

BlackBerry 10 Launch

DOOH touch-screens

• way-finding

• directory

• calendar

• concierge

Avalon Experiential Community

• traditional content

• interactive experiences

• push to online channels

passive screens

Media Components

• paid advertising on digital billboards

DOOH passive screens

New York & Co

• serene countryscapes, snowflakes falling on winterscape, etc

• gesture interactions – interact with wall in a gaming or creative environment

DOOH walls

Enhance Your Environment

digital ecosystem

but enough about us...

©2013 Glass Eye Screenworks. All rights reserved. The contents of this presentation and the associated materials are confidential and proprietary to and include trade secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is strictly prohibited. These materials may be used only to evaluate a business relationship with Glass Eye Screenworks and for no other purpose.

simon.cole@gesw.com 770-842-1782 @simonjcole www.gesw.com

Simon ColeDirector, Business Development

Glass Eye Screenworks Credentials 2013

Marketing