Tom RussoMedia Coordinator, constantly engaging with the

changing media landscape and its digital future. Deep understanding of media, developed while completing a Master of Comms. Lifelong musician, passionate about

travel, culture and the digital world.

ID Hub: http://tomrussogloco.flavors.me/

Description of Persona

I intend to project my professional persona consistently across a range of platforms. The persona reflects:

• My position as a media coordinator at a leading global agency, and related grasp of the current media landscape

• My understanding of cutting edge theory through completion of a Master of Communications

• My reality as a young digital-savvy early adopter of technologies and platforms

• My passion for, and knowledge of culture and what’s happening in the world

• My status as a well-travelled and socially aware person

Rationale

My rationale for projecting this professional persona:

To ensure that my web presence, content and discussion is as relevant and engaging as possible for my target audiences, being:• Other media and communications professionals• Potential employers• People interested in the current media and digital

landscapes – especially young people

(Note: I am careful to keep it authentic and true to my ‘voice’; I do not want to shape my ID only to superficially pander to these audiences)

Appeal to Target Publics

• To other media professionals: A source of knowledge, a partner for professional networking, collaboration, and discussion around industry issues

• To potential employers: A switched on, engaged, knowledgeable candidate for future career opportunities

• For people interested in media and digital: A source of entertaining and enlightening content, a partner in discussion and debate around these areas

The full branding approach I used to create this ID:

http://tomrussogloco14.blogspot.com.au/2014/08/constructing-my-professional-identity.html

Strategies to Achieve Persona

• Projecting persona consistently across platforms Twitter, Blogger, Tumblr and Google+

• Publishing relevant content and attempting to engage audiences around media and digital issues

• Utilising strengths of each platform: Hashtag conversations on Twitter, posting multimedia on Tumblr, using Blogger for discussion of course content

• Tone of voice is relaxed, but still informed, reflecting ID. Sometimes irreverent

• Posting consistently, not too often (annoying) or too infrequently (doesn’t build profile)

Blog Posts

Thinking about identity in a Liquid Modern age

http://tomrussogloco14.blogspot.com.au/2014/08/how-do-we-think-about-identity-in.html

Media Mapping: The inescapable nature of media

http://tomrussogloco14.blogspot.com.au/2014/08/media-mapping-inescapable-nature-of.html

Platform research on Tumblr: A parent-free creative zone

http://tomrussogloco14.blogspot.com.au/2014/08/platform-research-on-tumblr-parent-free.html

Twitter ActivityEngaged in hashtag conversations around media and digital on Q&A and 7.30, as well as class discussions. Got Favourited & Retweeted by strangers

Tumblr ActivityUsed Tumblr to post thought provoking content around media and digital including articles, graphics, reports, video, links. Followed and reblogged others

Platforms• Flavors.me is my ID Hub, linking to Twitter, Tumblr and Blogger (LinkedIn to come)• Flavors.me does not allow link to G+, so I put a link to ID Hub in my G+ profile