Post on 18-Jun-2015
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“Go Big or Go Home!”
Successful strategies of a leading mobile company in Canada, from a talent, culture & branding perspective
Halloween.
Sur Moi.
• A quick Jillian run down!
• Past, current and what’s to come!
Oh Canada!
• Industry contributes $2.3 billion to Canada’s GDP
• There are 16,500 people currently working in the industry in Canada from coast to coast, over 325 companies
• Based on the number of employees, Canada has the third largest video game development industry in the world after US and Japan –the largest per capita in the world
• 40% of companies predict over 25% growth over the next two years.
Magmic.
• The journey began in 2002….
• And now we have close to 250 titles Created!
MAGMIC PARTNERS
MAGMIC: MOBILE SOCIAL LEADER
Over 20 MILLION USERS WORLDWIDE
1,900,000 MONTHLY ACTIVE PLAYERS500,000 MONTHLY CHATS SENT39,000,000 MONTHLY SESSIONS
560,000 MONTHLY NEW PLAYERS11,000,000 MONTHLY MORE FUN VISITORS
(Cross Promotion Network)
An Apple a Day …
Recent Apple features
• Rubik’s Cube
• Mattel Suite of Games: Phase 10, Skip Bo, Blokus
People.
• How do we get them and more importantly, how do we keep them?
• P.S..Note the next image is not a party. This is how we interview
Treat others…as you would like to be treated .
Hiring Strategies
Magmic Mentors
Speaker Bureau
Company Vibe.
• Building it is key. Changing it even harder.
Branding.
• What is our message?
• How do we want to be viewed & how do we communicate it?
Industry Initiatives.
• OIGC (Ottawa International Game Conference)
• Maker Movement
• IGDA (International Game Developers Association)
• Sponsoring & Starting (Java Script and Unity Groups)
• “Get your name in a Game”
…
• Community, People, Environment.
The world:
• Goal: International employee exchanges
• IEASTE (International Association for the Exchange of students for Technical Experience)
…