Samples of Jillian (Kurtz) Williams

Jillian KurtzFrench Connection A/W 08-09 Watch Brochure

Intercity Group Birmingham, UK

As a supplier of their watches, French Connection wanted us to create a look book of the new line that matched their existing branding. After receiving approval from the company on the concept, I created the layout, art directed the product photography shoot, and completed the retouching of over 90 watches.

Jillian KurtzFrench Connection Hong Kong Watch Fair Trade Show Graphics


French Connection wanted to carry through the look of the A/W 08-09 brochure to the trade show booth. After working with the local sales manager and French Connection for approval on the graphics, I worked with the booth manufacturer and printer in Hong Kong to resize and upload the images.

Jillian KurtzBench Proposed Bench Toiletries


Inter-city Group was getting into the toiletry business, having us graphic designers come up with concepts of product and package design. These were proposed men and women’s toiletry lines that would be sold in Boots. The theme was aimed at Bench’s young and urban market.

Jillian KurtzPolice Watches/Dark Knight Promotional Materials


Police teamed up with Warner Brothers to promote their watches along with the movie The Dark Knight. I worked with the media companies, Warner Brothers, and the Police brand manager to take the existing promotional artwork and format newspaper and magazine adverts; and in-store display kits (posters, show cards, and window stickers).

Jillian KurtzBen Sherman S/S 09 Accessories Brochure


As suppliers of many of the Ben Sherman accessory line, Inter-City group are responsible for providing the store buyers with accessory catalougs for both seasons. Because many of the vendor samples came back with mistakes or changes had been made to the design after the prototype, most of my time was spent retouching the product photos to look like the finished product. Changing leathers, adding pattern, removing or adding structural elements were all examples of what I had to do.

ACCESSORIESSPRING

SUMMER2009

CONTENTSMENS

4 range 1 CLASSIC 7 range 2 VINTAGE

9 range 3 CANVAS CLASSIC11 range 4 CITY

13 range 5 HERITAGE 15 range 7 RETRO

17 range 8 DELUXE19 range 9 PHOTOGRAPHIC

21 range 12 ESSENTIAL24 WALLETS

28 BELTS33 HEADWEAR

YOUTH36 range 10 STREET

KIDS38 range 11 BACK TO SCHOOL

Art No: BSM12AA9-7035Materials: PU

Colours: Black, Red, Off-white and Blue









Art No: BSM12AA9-7039AMaterials: PU


Art No: BSM12AA9-6216Materials: Cowhide Leather


Art No: BSM12AA9-6217Materials: Cowhide Leather


Art No: BSM12AA9-7039BMaterials: PU

Colours: Off-white, Red and Blue

Wallet Flight BagWallet

Flight BagMessengerHoldall

Flight BagMessengerHoldall

Wallet

Wallet

DuffelDuffel

MessengerMessenger

HoldallHoldall

Art No: BSM5AA9-7022AMaterials: Polyester and PU

Colours: Brown Check

Art No: BSM5AA9-7022BMaterials: Polyester and PU

Colours: Blue Check

Art No: BSM5AA9-6214AMaterials: Cowhide Leather





Colours: Blue Check

Art No: BSM5AA9-6214BMaterials: Cowhide Leather

Colours: Black and Blue Check




Colours: Blue Check

Jillian KurtzKaren Millen House of Fraser Visual


To create backing artwork to support their watch line in House of Fraser, Karen Millen provided campaign photography, logo and measurements of the graphic space to me. With the odd shape, I ended up taking one of their photos and creating an extension of the background in Photoshop to give a clear space for the logo.

Jillian KurtzTA Graphic Identity Manual

Tour and Andersson AB Ljung, Sweden

A 50-page, comprehensive manual containing instructions on how all graphic materials should be formatted after a company-wide rebranding. In addition to the layout design and creation of drawings, I wrote the copy.

TA graphic identity manual | Version 1.4, January 2008 3

ContentsTA – logotype “update”, and the logo as design element ..... 4

Logo usage ................................................................................................................. 5

Colour palette .......................................................................................................... 8

Typography ................................................................................................................ 9

Slogan ..........................................................................................................................10

Letters ..........................................................................................................................11

Business cards .......................................................................................................14

Correspondence pads and cards ...........................................................17

Envelopes ..................................................................................................................18

Address Labels ......................................................................................................21

Scratch Paper .........................................................................................................22

Internal documents ..........................................................................................23

Invoices and external documents .........................................................24

Brochure front pages ......................................................................................26

Technical binder ..................................................................................................31

Website “start page” .........................................................................................32

PowerPoint ..............................................................................................................33

Sub brand placement ......................................................................................35

Advertisements ....................................................................................................37

Clothing ......................................................................................................................39

Packaging ..................................................................................................................41


Logo usageThe logo is an extremely important element, be sure to

apply it in the right way every time.

• Choose the fi tting of the three primary colours for the

logo so that it remains clear on the background.

• Select the right size of the logo for the format of your

application. (See logo size table below.)

• Keep a clear space around the logo, do not distort

(stretch or squeeze) to fi t the area. (See clearance zone

below.)

• Never place TA logo in a sentence—neither before or

after.

Placing the logotype on products:

• Logotype should always be planned from the start.

• Do not exaggerate the size of the logo but place it in a

prominent place on the product.

• Logo should be placed so that it is seen right side up

as far as possible.

Logo fi le types and sizesIt is recommend to use JPG, a compressed image format,

for material created in Microsoft Offi ce (Word/Excel/

PowerPoint). Use the command “Insert picture from

fi le”.

• The JPG format should be used to keep electronic fi le

sizes smaller.

• The PNG format can also be used when the logo

requires a transparent background.

• For optimum resolution, TIF fi les should be used for

documents that will only be printed.

Other fi le type usages include:

• JPG, also used for the Internet or other online applica-

tions.

• EPS, high quality vector fi le, used for professional

printing.

The sizes offered for logos include (all in mm):

4, 5, 6, 8, 10, 12, 14, 20, 25, 31, and 80

Name and measurement of the logoThe logos are named according to the millimeter height

measurement of the logo.

Logo size tableExample logo sizes for common applications

Business cards 4 mm

A5 format material 8 mm

CD case format 10 mm

A4 format material (brochures/letterheads) 14 mm

Technical Binder 14 mm

Note pad (105 mm x 148 mm) 8 mm

PowerPoint (on-screen) 12 mm

Website 12 mm

Printed magazine ads

Full page 14 mm

1/2 page 12 mm

1/4 page 8 mm

Envelopes

200 mm x 130 mm 10 mm

C5 12 mm

C4 14 mm

220 mm x 310 mm 14 mm

352 mm x 262 mm 14 mm

Logo clearance zoneThe minimum clearance zone around the logo is defi ned

by the half the height of the logo, as illustrated. This

prevents the logo from becoming lost or crowded. See

special rule for sub brand placement.


EnvelopesPaper: White (environmentally friendly)

Print colours: Logos: black, slogan: PMS 492,

watermark: PMS 537, text: black

Envelope windows can be placed either on the right or

left-hand side of the envelope.

Leeway is allowed for changes and additions required

by law or national standards. (i.e., if logo and address

are not allowed on the bottom because of postal regu-

lations, they can be moved to the upper left corner. The

only acceptable location for the slogan is at the bottom

left, so if it is not allowed, delete it.)

C5 (229 mm x 162 mm)

Logotype: 12 mm

Slogan: 5 mm

Tour & Andersson AB

SE-524 80 Ljung, Sweden

15 mm15 mm

16 mm

16 mm

Company name:

Vista Sans OT Medium 8/11 pt

Address:

Vista Sans OT LIght 8/11 pt

4 mm

Jillian KurtzInner and Outer Packaging

Tour and Andersson AB Ljung, Sweden

New packaging was needed company-wide to match the other graphics in the new TA branding. The design needed to translate to over 50 different shape and size variations.

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Jillian Kurtz

Magazine Ad

Corporate Identity

CoorsTek Colorado, U.S.A.

We based the branding on a newly developed secondary logo elements, redesigning the dissimilar company literature to be a cohesive package.

CARB IDES I L I CON

www.coorstek.com

Sales Sheet

Jillian KurtzCorporate Identity


Created many three-part direct mail campaigns to promote specific CoorsTek offerings; sent to a mail lists from well-respected trade magazines.



The branding also had to be translated across many mediums, including the trade show booths. I worked with an exhibition company to pick the materials and booth design, then I worked on the graphics for the different shows.

20’ x 20’ Booth

10’ x 20’ Booth



Graphics for CoorsTek delivery trucks that also served the purpose of being “moving billboards” around trade show sites..

Jillian KurtzHoliday Open House

KPMG LLP Texas, U.S.A.

Invitation and collateral for an international-themed open house. The target audience for this collateral was the children of the KPMG employees. Invitation was accordion-folded, then wrapped up in twine and sent out like a package.

Jillian KurtzExecutive Women’s Spa Day

KPMG LLP Texas, U.S.A.

Goal for these event materials was for them to feel elegant and fresh, while staying within the established KPMG branding guidelines. Final size of invitation was A7, accordion-folded.

PhenomenalWomenPhenomenalEventSeptember 30, 2005

KPMG LLP

InformIndulgeInvigorateThe women partners of

KPMG invite you to closethe door on distractions,take time off from your day,and join a phenomenal groupof Dallas-Fort Worth womenexecutives for a phenomenalday of information, indul-gence, and invigoration atour annual

Executive Women’sSeminar and Spa Retreat

Friday, September 30, 2005

Gaylord Texan ResortGrapevine, Texas

We hope that you will beable to join us.

RSVP by September 8, 2005.

If you are able to join us,please return the enclosedreply card and indicate yourspa treatment selections.

Your phenomenal day begins withan indulgent breakfast at 8:30 a.m.When you enter the hotel lobby,look for our tour guides who willguide you to our room.

Our CPE session will inform andstimulate your mind with anupdate from Katherine Breaks,KPMG senior manager,Washington National Tax practice,on current legislative matters.Terry Iannaconi, KPMG audit part-ner, will discuss recent develop-ments involving financial report-ing and regulatory matters includ-ing FASB, SEC, and PCAOB activ-ities.

At noon, you’ll adjourn to a won-derful luncheon with keynotespeaker Matrice Ellis-Kirk.Matrice is a partner with Heidrickand Struggles, an internationalrecruiting firm.

Matrice has experience acrossmultiple industries involving dif-

ferent functional roles, includingbusiness development and mar-keting, operations, finance,strategic planning, informationsystems and human resources,and has served on the board ofdirectors for a number of firmsand organizations.

If you’ve ever wondered how toleverage your executive expertiseto gain a higher C-level position,how to continue to move upwardand break through the glass ceil-ing, or how to secure a place onthe board of directors, Matricewill provide candid insight andanswers.

After lunch you’re off to therenowned Gaylord Texan RelacheSpa for an afternoon of pureindulgence and invigoration.

At 4:30 p.m., a champagne andhors d’oeuvres reception will bethe perfect ending to a phenome-nal day.

Invitation is non-transferableComplimentary valet parkingCPE credit availableMaps to event and room reservation information on back

To the Gaylord Texan, Grapevine, Texas Gaylord Texan Hotel Map

© 2005 KPMG LLP, the U.S. member firm of KPMG International, a Swiss cooperative. All rights reserved. Printed in the U.S.A. 12954DAL

Should you choose to stay Friday night,September 30, at the Gaylord Texan, the hotel willprovide our guests with a special rate. Please call1-866-782-7897 to make your reservation. TheKPMG group code is C-KPD05.

Jillian KurtzFilterfresh Proposal

Partners National Real Estate Texas, U.S.A.

Client wanted me to develop a crisp but fun proposal to present to prospective client in the beverage industry.

Proposal to Serve Filterfresh Coffee Service, Inc.

6

The Right People

All of our work with Filterfresh will be founded on athorough understanding of your priorities, fully informedby knowledge of the business issues faced by theconsumer markets industry. Partners National’s servicedelivery is built around a team that has the solidexperience needed to understand your business, andknows what it means to deliver service to meet yourspecial needs.

Craig Jones, President, will serve as the lead serviceexecutive. Craig has more than 20 years of real estateexperience and will be responsible for the overall qualityof the services we will provide Filterfresh. Craig hasrecently represented and managed accounts forcompanies such as McDATA, UPS, NorthwesternMutual, Alltel, Acxiom, TXU, Staffmark, and Norton LillyInternational throughout North America and the U.K.

Carson Jones, Senior Account Manager, has extensiveexperience providing real estate services to clients in theconsumer markets industry. Carson specializes inunderwriting markets for clients on a national and locallevel. He has built a strong foundation in the businessand will serve as Filterfresh’s day-to-day contact.

Kane Dossett, in his role as CEO, will be responsiblefor ensuring that Partners National’s services aredelivered professionally and with the quality service thatFilterfresh deserves.

Bianca Laughlin, Director of Lease Administration,oversees lease-administration/accounts payablefunctions for Partners National clients. Her otherresponsibilities include tracking, management andpayment of all rent payments, operating expenses, realestate taxes and insurance for the firm’s clients.

Frank Wood, Senior Account Manager, is responsiblefor the development of corporate real estate services forhis clients throughout North America. Frank brings withhim 7 years of real estate experience and a thoroughunderstanding of lease documentation, marketunderwriting, financial analysis and negotiationtechniques. Frank will serve as Filterfresh’s specialtyresource.

Our Team is the Right Match for Filterfresh

The quality of the Partners National Real Estate teamthat has been selected to serve Filterfresh is the clearestdemonstration of our commitment to you. Selected fortheir extensive experience and ability to meet yourcorporate goals, your team members have atremendous amount of relevant experience—experiencewe will leverage to provide you with efficient andeffective real estate services.

6

1

Proposal to ServeFilterfresh Coffee

Service, Inc.

July 18, 2006

Your TeamCommitted to

DeliveringService WithInnovation

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