Goal based priorization, by Alexandre Klaser and Lourenço Soares

transcript

Lourenço P. Soares | Alexandre Klaser

Goal-based Priorization

Backlog

http://www.flickr.com/photos/toiletqueue/

Backlog

http://www.flickr.com/photos/herby_fr/

Ok, but...

Ok, but... ...if there’s no backlog,

what is there?

Effort aligned

to business

Effort aligned

to business

Independent

streams of

Just enough

to meet the

Effort aligned

to business

Independent

streams of

Recaptulando...

What’s the expected result when we

implement a given functionality?

How can we guarantee we are doing what

must be done?

Effort aligned to business goals

http://www.flickr.com/photos/morganhh/

Once upon a time...

What to do when a hypothesis is wrong or

cannot be validated?

How to prioritize streams of work and maintain

business alignment?

Independent streams of work

http://www.flickr.com/photos/elsie/

Multiple hypothesis

Prioritized by value

Business Value

Low Low

Business Value

Low Low

Business Value

Low Low

Business Value

Low Low

How to validate a hypothesis with the least

possible effort?

How to avoid that dependency between

stories prevent progress in small increments?

Just enough to meet the goal

http://www.flickr.com/photos/pasukaru76/

I ndependent

N egotiable

V aluable

E estimable

S mall

T estable

I ndependent

N egotiable

E estimable

S mall

V aluable

T estable

N egotiable

E estimable

V aluable

T estable

I ndependent

S mall

Hypothesis are like onions

Kano Model

Implementation

factio

n Basic met ≠ not met =

Adapted from: http://en.wikipedia.org/wiki/Kano_model

Kano Model

Performance met = not met =

Basic met ≠ not met =

Implementation

factio

Kano Model

Excitement met = not met ≠

Performance met = not met =

Basic met ≠ not met =

Implementation

factio

Levels of attainment of goals

e Basic mechanics

It is impossible to know if it is doable before validating this much

You need to know it to use it

e Basic mechanics

“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”

Basic functionality

Meets user needs

Anyone with minimum knowledge should be able to use it

Basic mechanics

Basic functionality

Meets user needs

Basic mechanics

“All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”

Basic functionality

Meets user needs

Diferentiating proposition

Only the main features of the product should be at this level

Draw users to the product

Basic mechanics

Basic functionality

Meets user needs

Diferentiating proposition

Only the main features of the product should be at this level

Draw users to the product

Basic mechanics

“Only your product does this... Makes me come back time and time again... Everyone is talking about it...”

Deming Cycle

Prioritized hypothesis

Business Value

Low Low

Priority Matrix P

Now add stories P

Priority Matrix P

Story Story

Story Story Story Story

Story Story

A real-world example

Consuming stories

Story Story

Consuming stories

Story Story

Consuming stories

Story Story

Consuming stories

Story Story

Identifying scope creep

Story Story

Identifying scope creep

Story Story

Small finite increments

Story Story

It works in practice…

The whole team using the board

“It helps a great deal when finding the most important stories”

Recaptulando...

Questions, Comments, Suggestions?

lous@thoughtworks.com

about.me/lous

aklaser@thoughtworks.com

@alklaser

Recaptulando... Further reading

Beyond Good Enough – Darius Kumana (bit.ly/darius_bge)

Systemico Model – Barry O’Rilley & Lourenço P. Soares (bit.ly/systemico)

Kano Model – Jason Mesut (bit.ly/kano_model)

Replacing Requirements with Hypotheses– Josh Seiden (bit.ly/josh_hdd)

INVEST in Good Stories, and SMART Tasks – Bill Wake (bit.ly/invest_stories)

lous@thoughtworks.com

about.me/lous

aklaser@thoughtworks.com

@alklaser

Goal based priorization, by Alexandre Klaser and Lourenço Soares

Technology