Going GlobalA Step by Step Guide for entering International Markets

Roxanne HawkinsCo-FounderInternational Directions

The Global Market Place

Why Go Global?If you want your business to remain

competitive you have to expand internationally. If you don’t, your

competitors will

AnalysisOpportunity / RiskLegalFinance/TaxesRegulatoryCulture

Opportunity

Opportunity Faster growth

Access to cheaper inputs (raw materials and labor)

New market opportunities & larger customer base

Diversification—less vulnerability

Risk Increased costs

Foreign regulations and standards

Cash flow woes due to delayed methods of payment

Operational complexity

Failure to understand local business norms and customs

Legal Employment law

Currency exchange issues

Dispute resolution

IP protection

Marketing Language and tactics

Product compliance

RegulatoryUse an Expert

Use an Expert

Use an Expert

Finance / Taxes Budget, forecast and cash

flow management

Repatriation of Profits

Import taxes + sales taxes: 2 + 2 does not always equal 4

Local taxes on profit

Local Payments, alternatives and issues

Currency exchange

Lost in Translation Cultural Themes

Communication

Group Dynamics

Product Design

Glocalization

EvaluationMore than the 4PsMarketBusiness ModelBusiness Plan

More than the 4Ps Product

Price

Promotion

Place

The Market Who

What

Where

Why

How

Business Model

Business Model Import finished goods/distributor model

Subsidiary

Acquisition

Manufacturing (partnership)

Business Plan Country Information & Opportunity

Objectives Corporate Finance Marketing

Market Overview Social, Political, Economic Climate SWOT Product Market Overview

Forecast & Budget

Key Strategies

Exit Strategy

Decision

Go / No Go

Go / No Go

Questions

Contact Us

www.International-Directions.com

Info@International-Directions.com

Twitter: @intldirections