Government 2.0in Australia

Craig ThomlerManaging Director

Delib Australia27 April 2012

Who am I?

What is Delib?

Gov 1.0

Magna Carta1215 AD

to 2.0Internet2010 AD

Gov 1.0 to 2.0

Magna Carta – 1215 AD Internet – 2010 AD

Government 2.0(in my humble opinion) represents a fundamental shift

in the relationship between

citizens and governments,

to the benefit of both.

Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent'.

Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves.

Opening up public data for public reuse to inform and enable new insights, better decisions and more effective policy.

Initiatives from individuals and non-government organisations as well as government.

Government 2.0 includes...

Australia’s internet use

Source: Sensis Social Media Report May 2011

Australia’s internet use

Source: Sensis Social Media Report May 2011

Australia’s social media use

Source: Sensis Social Media Report May 2011

Social media channels used

Source: Sensis Social Media Report May 2011

Level of social media usage

Source: Sensis Social Media Report May 2011

Australians and social media

Nielsen's Social Media Report Q3 2011:

Australians spent 7 hours and 17 minutes per month visiting social networks and blogs.

Melanie Ingrey, Research Director Nielsen Online 2010:

“...nearly nine in 10 (86%) of Australians online are looking to their fellow Internet users for opinions and information about products, services and brands”

What about Australian governments?

The social media majority73% of Australian Government agencies reported using social media for official purposes

Interim results of research:

•Asked 166 Australian Government agencies via FOI whether and how they used social media.

•59 responses so far (plus another 10-20 that could not be analysed in this way).

What are they using it for?Answer choice Response Share

For stakeholder engagement or collaboration 32 54.24%

Operating an information campaign 25 42.37%

Responding to customer enquiries/comments/complaints 25 42.37%

For engaging with journalists and media outlets 24 40.68%

For engagement or collaboration with other government agencies

24 40.68%

Monitoring citizen, stakeholder and/or lobbyist views and activities

17 28.81%

For a public consultation process 16 27.12%

For a stakeholder or other restricted access consultation 13 22.03%

Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%

For policy or services co-design 7 11.86%

All levels of Aus governmentOver 550 online consultations in last four years

Over 440 Departmental Twitter accounts

Over 120 agency blogs

Over 100 Facebook pages

Over 80 agency mobile apps

Over 40 agency YouTube channels

At least 7 data competitions

Growth in Twitter use

Twitter use by level & state

Government as media

Government as facilitator

Government as collaborator

Government as platform

Gov 2.0 caveats

• Doesn't replace existing approaches...it can supplement and amplify them

• Doesn't work for all audiences or issues...but does work for some that are otherwise unreachable/intractible

• Gov 2.0 doesn't solve problems...people do

Questions?Craig Thomler

craig@delib.net@CraigThomler

http://eGovAU.blogspot.com

www.delib.net/australia/@Delibaunz