Grass Roots Intranetsin a Corporate World

John PorcaroCesar Menendez

10.15.03

Overview

A Case Study

What to Focus On

How to Get Started

Grow Across Divisions

Growing Globally

Integrating into the Corporate Web

Tenets of a Good Intranet

A Case Study

Microsoft Home and Retail DivisionSales and Marketing

ExecutivesAccount ManagersBusiness ManagementFinanceOperations SupportCategory MarketingMerchandisingAdvertisingPackagingProduct MarketingEvents Planning

Xbox Consoles, AccessoriesXbox GamesGames for WindowsOffice SystemWindows XPPocket PC, Smart PhonesEncarta, Money, Picture It!Keyboards, Mice,

NetworkingMacintosh Apps

Screen Shot: MSW

Screen Shot: PG Portal

It’s All Pretty Painful

Lots of “Portals”Too much email

Most docs in email, hard drives Collaboration mostly by email

Legacy file shares (\\owl, \\eucu)

Very little is indexedEven less is properly tagged

Not enough (or too much) security

Three full time employeesOne full time contractorSmall budgetIT for development, support

Our Team

Increase Sales• Get the right info to the

right people• Support marketing/sales

team

Increase Partner Satisfaction

• Make transactions easier

Decrease Costs• Save employees time• Reduce duplication of effort

Our Goals

Getting Started: Asking questions

Interviews/Contextual Inquiry

“Show me the last document you worked on”

“Who was the last person you worked with on a document?”

“Tell me about the last time you spent too long searching for a document”

“Draw a map of your as-is workflow”

Our Focus• Centralization

• Collaboration

• Worldwide

• One newsletter

• Support MS Product Catalog

The Solution

HEDwebRetail News

Screen Shot: Front Page

Screen Shot: Team Site

Email attachment

Email attachment 2

Screen Shot: Document Workspace

Screen Shot: My Site

Communicate value, especially to management

KISS

Scalable infrastructure

Train users

Growing Across Divisions

Ask questionsProvide resources, native

filesFocus on making information

easy to findProvide visibility

Growing Globally

IT is from Mars, Marketing is from Venus

We are John Gray

Communications

ToolsTechnologySQL ServerSharePoint

Web ServicesServers

Data CentersSecurity

Bandwidth

IT Marketing

CustomersPartnersProductsResearch

CompetitionSalesGo-to-MarketsROI

Working with IT

Know your customer

Know the technology, capabilities, limitations

Understand IT’s Goals, processes

Know your customer

No email attachmentsNo file sharesConnect to people and

documentsSelf serve (touch once)As easy, or easier than beforeSaves time for everyone Secure, but openAccurate information,

trustworthyTimely, freshHuman voiceTwo-way communicationLove feedbackGreat design, professional

looking

Tenets of a Great Intranet

johnpo@microsoft.comcesarm@microsoft.com