Growth Hacking-about managing Growth

Who are we?

Why are we here?

Why are we doing this?

How long will it take?

Next meetings will focus on:◉ Pirate Metrics◉ Growth Process◉ Pirate Metrics Workshop◉ Tests and Experiments

Ok, so what about today?

Today:◉ What is Growth Management?◉ Growth Mindset◉ Product Market Fit◉ Customer Centric Development◉ Word of Mouth◉ Why need to measure everything◉ Q&A◉ Networking

What is the mythical Growth Hacking?

Growth Hacking phrase searched in Google

What is more important, product or distribution?

Product - 50%Distribution (traction) - 50%

And this is Growth Hacking :)

A mix of marketing and product management with sales and customer service…... with conversion optimization, data analysis etc. all having in mind one thing - business growth.

What is it all about?

Achieving exponential growth

Why do businesses fail?

Definitely not because of lack of product!

They fail because they can’t find customers and a working business model.

Market

Customers’ needs

Your solution

They focus on the wrong things or wrong clients

What is key for businesses?

Product Market Fit (aka people want to buy your shit!) – Being on the right market, with the right product that can satisfy the market’s needs (Mark Anderssen)

Find a product the market wants (product work + customer development)

Optimize the product for the market (marketing, growth)

Phase 1 Phase 2 Phase 3

How many of you are startups in the 1st phase?

What is key in achieving PMF quickly?

Customer Centric Organization!

Why is focusing on the customer crucial for business (and growth hackers?)

Because it quickly allows us to understand what and for whom are we doing, what to fix, what to enforce

“make things people want”

Customer Centric Development/Organization

Customer Centric = positive customer experience before and after sale, more than a good service;

Case study - Amazon & Zappos

How to check if we have PMF?

Ask your customers/users!

“How would you feel if you could no longer use the product”

If >40% will be very disappointed then we have PMF!

Brian Balfour Trifecta - to have PMF you need to have top line, retention and real usage

Tomasz Duda

Enter Moi na następnym slajdzie

What are the two key elements in the work on growth?

Strategy (what do we want to do) and process (how are we doing it), because...

… the most important sentence of the day...

There are no silver bullets!

aka ”Can you tell me 3 growth hacks so that we will grow 3x faster…”

Work on Growth demands consistency, constant analysis, tests and drawing conclusions.

Growth is not accidental.Dedicated teams that have a clear focus on Growth.Proof?

Focus is key

Growth Study on the example of a Facebook game

Test for a Facebook game name by James Currier

‘Thing’ of ‘Place’ - like Battle of Realms

◉Egypt◉Xanadu◉Paris◉Shangri-La◉Heaven◉Atlantis◉China◉Planet X◉Mars

Place

◉Egypt◉Xanadu◉Paris◉Shangri-La◉Heaven◉Atlantis◉China◉Planet X◉Mars

$800 later

Place

◉Egypt◉Xanadu◉Paris◉Shangri-La◉Heaven◉Atlantis◉China◉Planet X◉Mars

$800 later

Place

◉Amazons◉Dragons◉Realms◉Wars ◉Battles◉Trolls◉Warlocks◉Wizards

Thing

◉Amazons◉Dragons◉Realms◉Wars ◉Battles◉Trolls◉Warlocks◉Wizards

Thing

Again$800 later

◉Amazons◉Dragons◉Realms◉Wars ◉Battles◉Trolls◉Warlocks◉Wizards

Thing

Again$800 later

Then they came to their senses and used some intelligence and realized people clicked Amazons just to see naked breasts

◉Amazons◉Dragons◉Realms◉Wars ◉Battles◉Trolls◉Warlocks◉Wizards

Thing

Number 2Was

◉Amazons◉Dragons◉Realms◉Wars ◉Battles◉Trolls◉Warlocks◉Wizards

Thing

Number 2Was

They launched Dragons of Atlantis 5 months later

Second year brought $120M revenue

What is the Holy Grail of Growth?

How many of you bought something because a friend recommended it?

Why did you buy it? Because you trust their judgement or you get something in return

K-factor = invites by users x conversions from these invites

Best examples

My referral code:atbe5wggue

What made them so successful?

Both parties benefit in the referral process!

Remember to facilitate sharing!

So how to achieve the Holy Grail?

Measure everything!

How many of you have some sort of analytics installed on your site/app?

There is a purpose for gathering data

Data does not lie!

Leave nothing to chance, base your decisions on data

Today’s takeaways:1.Develop Growth Mindset2.Achieve Product Market Fit3.Always listen to your

customer4.There are no Silver Bullets5.Strategy and Process are

key!6.Measure everything

Next timeFramework for GrowthPirate Metrics

Q&A

Grand Finale!

Thanks for coming!Let’s have a beer together now!

Got questions?a.p.wesolowski(at)gmail.comArek(at)themasters.ioTomzduda(at)gmail.com