Have you considered

an own Company?

Kari Aaltonen, Erkki Rämö

Do I invest on you?

1. Own personality

Do you differ from the others?

• Searching experiences

• More courageous

• More confident

• More flexible

• More self confident

• More anxious

• More subject oriented than usual

1. Good guy

• A good entrepreneur person

can develelop a proper business

• A poor entrepreneur person can destroy a good business idea

HELPOTTAA: Täydellistä yrittäjää ei ole olemassa…..

1. Collect a DREAM TEAM

SLUSH - According to Jorma Ollila the size of an ideal team is 4.7 people; bigger one can’t be effective

The Team members have to be different kinds enough!

• “They have to think differently but to share the same passion. You don’t weant all the team members to be similar. Somebody can alwaus surprise you, This is extremely important.”

2. How to succeed?• Business idea

• What do you sell? To whom? How?

• Entreprenour’s strengths

• Entrepreneur’s know-how, experience, strengths, knowledge on subject area,

• Products and services

• Competitive environment, imago, competitive advantage, pricing, cover structure

• Customers and market

• Customer or target groups, purchase behavior, location, number of customers, how to access?

• Market situation in business sector, demand vs. supply, competitor strategies, strength and weaknesses, how to differentiate from competitors.

Liiketoimintasuunnitelma.com

• Practical arrangements• Premises, location, needed equipment,

workers, start funding, advertisement and marketing, net site, insurances, accounting etc.

• Funding calculations • Investment into premises and equipment,

capital for establishind and for a few months, funding means

• Profitability calculations• Need for sellling cover, by which the fixed cost

and loan payback are being covered, pricing principles by which all this can be covered.

3. Product

• Minimum viable product, the lightest possible application of your idea.

• Product brochure or web site by which you collect the first contacts or first orders.

• Doesn’t have to be any special, just to have a tangible object for the customer to be studied.

1.-3. Do I invest on you??

100 companies in 10 years

You can’t kill entreprenourship – but support

Brain AllianceSoprano BADeakDashLapioworks

Hurricane EntertainmentDigital Illustrated

MuxlimDixtrupt

Success

Disease with no healing

Supported try-outKiinteistöveli

Orientation and Innovation projects

• I’ve been running them for 25 years

• Several hundred projects

• Turnover ~1,5 M€

• Many companies founded from these projects by the help of me and especially Kari Aaltonen

Innovation projects – winnigs and

lossesErkki Rämö, Mediasovellukset ja viestintä

Erkki.ramo@metropolia.fi, puh.0405223223

Student project types

• ”Toy projects”, no real customer

• Internal projects

• ”Free” customer projects

• Semi-commercial customer projects

• Commercial customer projects

• Learning in working life -projects

• Real customer is a motivation factor for students

• Commitment of the paying customer

• The student appreciates his/her work

• Developing entrepreneur attitude

• Customer contacts for the teacher

• Challenge in life for the teacher

Why commercial customer projects?

• Extra € (1,5 M€ in 25 years, now <100K€/y)

• Good marketing

• Good regional influence

• Pragmatic R&D&I

• Four fields of education: technology, business, culture, healthcare -> “Innovation UAS”

Why commercial customer projects?

• Project topics <-> curriculum requirements?

• Schedules of Projects <-> schedules of customers

• Schedules between Metropolia units?

• Money policy

• Competition with companies!

• Dependence on a single person.

Challenges

Horror stories

• Non –exixsting Virtual museum

• Non-existing Nuclear power simulation- -

• Non-existing web store- - -

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Success stories

• HSL customer service video+-

• Eemontti-campaign ++

• Granlund->Borealis->Geotrim->Navigil ->Innovaara-startup CreamFrame +++

• Koukkufilms.fi

• Himmee multimedia (Prezi)

Kalvosarjan tekijän nimi 18

Collaboration with me?

• Erkki.ramo@metropolia.fi

• Puh. 0405223223

Kalvosarjan tekijän nimi 19

www.metropolia.fiwww.facebook.com/MetropoliaAMKetunimi.sukunimi@metropolia.fi

KIITOS!