Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic

Post on 02-Jul-2015

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description

The cold, hard, facts on the global web performance crisis sweeping the eCommerce world this holiday season - and the rising movement inviting all internet retailers and eCommerce software teams to fight back! A fun, light presentation on a serious topic for all online retail / eCommerce professionals and organizations - the risk of losing revenue and customers as a result of website performance issues especially during critically high traffic holiday season and cyber monday shopping surges. The content is packed with shocking industry data and statistics on shopping cart abandonment rates, online spending, the impact of web performance and revenue lost to page load time, online conversion rates, user purchasing behavior, customer retention, user experience and more!

transcript

No shopping carts were harmed during the making of this slideshare.

This year, online

spending will reach

$1.5 trillion

Meanwhile, $3 trillion will

be lost due to global shopping

cart abandonment

of all shopping carts will

be abandoned this year68

percent

abandoned shopping carts

are due to slow load

time

1-in-5

That amounts to $600 Billion

a year lost as a result of poor

web performance

The average online

conversion rate is roughly

2.3%

percent

In 1812,

Napoleon invaded

Russia with

422,000 troops

In 1812,

Napoleon invaded

Russia with

422,000 troops

He returned with

only 10,000

troops

Napoleon's conversion rate was

also roughly 2.3 percent

Napoleon Invasion of

Russia 1812Average online conversion rate:

2.3%

percent= 2.3%

percent

As holiday shoppers drive up the traffic,

abandonment rates are rising in parallel as

frustrated users grow increasingly impatient

with poor performing sites

There was even an abandoned

cart spotted this week at the

site where the Titanic sank

Speaking of which…

Much like Rose, most

online shoppers don’t

leave with jack

<1

percent

of new visitors will buy

on a first visit

<1

percent

of new visitors will buy

on a first visit

25

percent

of abandoners will

never be seen again

of conversions come

from visitors that you

already know, or know

you

90

percent

Give them a reason to

come back

User experience is everything

Wishing you, your shopping carts and users a happy, prosperous and performance issue free holiday season!

For more > > >

Tweet us:

@alertsiteuxm#hearts4carts

Watch the video!

Internet Retailers Against Global Shopping Cart Abandonment

For more > > >

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