How to 10x Your Traction with Cold Email

Heather R Morgan| @HeatherReyhan|www.salesfolk.com

7+ years of copywriting Former economist

Clients:

Collaborated with Aaron Ross

on sequel to Predictable Revenue

Written cold emails that get

38% response rates

About Heather

How do you write a cold email that

generates dozens of warm leads?

…Versus an email that no one opens?

STEP #1 WHO?

Understand Your Audience

STEP #2: THE PROBLEM

Learn your prospects’ pain points

STEP #3: SOLUTION

Solve their problems

STEP #4 SOCIAL PROOF:

Show your value, don’t tell

STEP #5: CALL TO ACTION

What’s their incentive?

THE PROBLEM:Our inboxes are full of

impersonal sales junk.

THE CONSEQUENCE:We build walls to guard our time

Your goal is to get

past people’s walls.

So how can you get past the wall

and get a warm call?

KNOW YOUR AUDIENCE:

Different Prospects Build

Different Kinds of Walls

OPTION 1: Social Engineering“The Trojan Horse

OPTION 2: Just Knock“Intro Requests”/Permission

OPTION 3: Offer GoldGive them what they desire.

All walls are not the same!

COMBINE & AB TEST

EVERYTHING!

Don’t write bad cold emails like these!….PLEASE!

Example of a Bad Cold Email

Problem #1: SELFISHFocus more on your prospects!

Problem #2: ALL FEATURESTransform features to benefits

Problem #3: TOO SALESY“Taking Pants Off on First Date”

The Email that Got 16 New Customers

The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

The Value Story

• Social Proof

• Numbers/Stats

• Show, don’t tell value

The Call to Action

• Incentivize

• Specific time or “When”?

Are you read to fill your pipeline with

qualified leads? …Contact us!

Heather R Morgan | Salesfolk CEO| heather@salesfolk.com