HOW TO CREATE CONTENT/COMMUNITY BASED

BRAND FOR A STARTUP?

It would be unprofessional to saywhat to do in general

But here is how to do it to start with…

Disclaimer

7 TOOLS FOR GLOBAL BRANDING

SUCCESS1. Domains, SEO & analytics

2. Brand story, key messages

3. Ecosystem/Community/Media based web service

4. Content strategy and planning

5. Annual planning for content/some/promotions

6. PR, Earned media

7. Promotions + Co-marketing

Create demand through inspiring stories, advice, help and promotions

DOMAINS, SEO & ANALYTICS

• Winning branding + domain (Google friendly)

• SEO = win attention, do not manipulate visibility

• Analyze everything, results and influence matters

Google + Some = Over 50% traffic

KEY ANALYTICS FOR A DIGITAL

BRANDING, EXAMPLE

Hosting SalariesContentExpense

Marketing12kk

Action planService

RoadmapStrategy

Visionstatement

Users Visits Pageviews Conversion Sales Average Expenses Profit

Members FB TW LI Instagram YoutubeSomealla

Leads

Investment Articles Blogs Events Videos Webinars PromotionContent

All

BRAND STORY, KEY MESSAGES

• Create people inspiring story about your meaning, mission, values, addedvalue and vision.

• Winners keep it simple, understandable but interesting

• Good story creates hundreds of messages, Write a saga!

Evernote:”Remember Everything”

Your extended brain.

ECOSYSTEM/COMMUNITY/MEDIA

BASED WEB SERVICE• What’s the role of the service?

• Can users create data?

• Bring your ecosystem as part of content

• ”Market place for xyz”

• How to create interaction &

some phenomenon

CONTENT STRATEGY AND

PLANNING• Sharing is caring….

– Articles

– Curated content

– Visitors

– Groups

– Discussions

– Live discussions

– Promotions

What’s up now and next?!

Keep up

the

relevant

volume!

ANNUAL PLANNING FOR

CONTENT/SOME/PROMOTIONS

KEYNOTE, PR & EARNED MEDIA

• Win attention through intresting substance!

• Create strong, different materials

• Participate

• Earn attention through

– Excellence

– Outstanding action!

– Interaction

PROMOTIONS + CO-MARKETING

• Create

– Live discussions

– Webinars

– Events

– Meetings

– Pop-ups

– Celecbrate others…

SHOW, DON’T

JUST TELL. LIVE YOUR STRATEGY WINGS WIDE

OPEN

PROFESSIONAL HIGHLIGHTS2013 Founder, Digitalist Network

2012 Strategy Consultant, Creative Business strategies, 1080° Digital Business Mission

2011 1080° Business strategies, Rome Business Ventures

2010 Founder, strategy director Rome Advisors

2009 Cor Group partner, Darwin Media Group, ”New Business ventures”

2008 Darwin Media, Mectalent, Coronaria Hoitoketju, Pro Kaupantekjät

2007 Cor Group, Co-Founder, Darwin, Verkossa Media

2006 Coronaria Oy, Marchitects, ”Strategic Marketing Consulting”

2005 Founder, Marchitects Oy, ”Architects of Marketing”

2004 New Tequila, TBWA, Strategy Director

2003 PHS TBWA Strategy Director, ”Business Disruptions”

2002 Intervisio ”Cross Media ventures”

2001 Tilt.tv, Ruokala.com, cross media productions

2000 Senior Partner Manager, ”Yahoo! RL Deal”

1999 Radiolinja, Partner Manager, WAP release

1998 Q.P.R. Group, Nordic Marketing Manager

1997 Co-founder, Q.P.R. Software

1996 Northern Illinois University, Helsinki School of Economics, BBA

”Carpe

Diem”