Post on 12-Feb-2017
transcript
How to Penalty-Proof Your Website
3 THINGS TO DO TO AVOID PENALTIES
FORGET ABOUT ‘BEATING GOOGLE’
{You create sentence variations.| Your provide variations of the sentences you write.|When writing spintax, you come up with different versions of the sentences.}
{Then|After that} {you|the spinner|the writer} {come up with|provide|supply} {synonyms|variations|alternatives} for the words and phrases.
The result?Hundreds of unique, human-readable, but useless content.
These articles are submitted to article directories OR posted into free blogs OR private blog networksto build hundreds of links.
And it worked!
Until . . .
Google employs almost 20,000 software engineers.
Still THINK you can outsmart Google? Feel free to use any of these tactics:
BUY/RENT/EXCHANGE/BUILD LINKS
USE DUPLICATE/SPUN/SCRAPED/THIN CONTENT
INSTEAD OF TRYING TO FIND THE NEXT ‘LOOPHOLE’, LEARN TO CREATE AWESOME CONTENT. – All Inbound Marketers
DO REGULAR HOUSE CLEANING
ERROR PAGES.
THIN/DUPLICATE CONTENT.
DUPLICATE META DATA.
BROKEN LINKS.
EXACT MATCH ANCHOR TEXTS.
UNWANTED INBOUND LINKS
SLOW LOADING PAGES
The price of freedom (from penalties) is eternal vigilance. – Arvin Buising
DIVERSIFY YOUR TRAFFIC SOURCES
We’re no longer ‘just’ SEOs.
Try “Digital Marketing Professionals”
Source: Monetate 1st Quarter 2015 Report
CONVERSION RATE BY CHANNEL 1ST QUARTER 2015
BUILD an EMAIL LIST
BE FELT IN SOCIAL MEDIA
• FILIPINOS spend 4 hours each day on Facebook• There are 33 million internet user in the Philippines• 94% of them are crazy over Facebook
#AlDub broke the record for most tweets in 24 hours in November 5, 2015 with 41 million tweets.http://www.abc.net.au/news/2015-11-04/aldub-breaks-twitter-world-record/6913598
There are more than 25 million YouTube users in the Philippines.
No single source of traffic is wholly "safe," but a diversified portfolio has much less associated risk.- Rand Fishkin
1. FORGET ABOUT GAMING GOOGLE
2. DO HOUSECLEANING REGULARLY
3. DIVERSIFY YOUR TRAFFIC SOURCES
Thank you!