Post on 22-Jan-2015
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Social Media: Impact on HR
October 2011
55% of HR professionals rate word of mouth
as the best source of candidatesHRNext
“I’ll be stunned if 50% of candidate referrals
aren’t coming through online communities in
the next five years.”Taleo
• HR and Social Media• 3
45% of employers screen
Social Media sites
source: careerbuilder.com 2009
• HR and Social Media• 4
35%reported they found content on social media that
caused them not to hire the candidate
source: careerbuilder.com 2009
The central premise of Social Media’s success, is the
participation of people.
Business success isn’t about your product or service: it’s
about your people.
Social Media provides your business with the
opportunity to spot the right people.
Why Social?
Social Media
• UM Wave 4 and 5
Blogging
Micro
blogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%
read 29.0%
write
81.1%
belong
80.0%
watch
40.2%
listen
No10
Sydney*
47.4%
post
28.2%
upload
74%
message
24.6%
feed
No6
Aus*
72.8% of internet users read blogs and globally one new
blog is created every second of every day
The Facts for HR & Recruitment
Does your company use social
media to support recruitment
efforts?
Source: Jobvite, 2010
The Facts for HR & Recruitment
Source: Jobvite, 2010
The Facts for HR & Recruitment
What social platforms
does your company use
to support recruitment
efforts?
Source: Jobvite, 2010
The Facts for HR & Recruitment
Have you
successfully hired
through a social
network?
58.1%:Yes
11
Which social media sites does your company have, & for what purpose?Source: Jobvite, 2010
7 July 2011
Social Media Engagement:
The Facts for HR & Recruitment
The sum of all the jobs publicised on Twitter makes it
the largest job board in the world.
Social Media is not just a set of new channels
for talent sourcing and people engagement.
Its an opportunity for organisations to align
with the candidate marketplace and the
employee population to achieve business
objectives.
In the context of HR….
Use Social Media to listen to prospective talent
Use Social Media to ask questions
Use Social Media to engage: current & new talent
Use Social Media to develop your talent pipeline
Use Social Media to give legs to your EVP
Use Social Media to hire, engage, retain
What do you want to achieve?
How is it being used?
EVP
ExternalInternal
• People Engagement
• Retention strategies
• Training; mentoring
• Assessment
• Execution of Diversity strategies
• Enhancing ‘real life’ social communities
• Internal relationship building
• Information sharing
• Onboarding
• Attraction
• Candidate relationship
development
• Talent pipelining
• Assessment: pre appointment
• Channeling EVP
• Brand reputation management
• Engagement: post
appointment, pre start
• Alumni comms
What’s Out There?
Social Media for HR:
Twitter RSS
HR Blog
Tumblr
Mobile: for
candidate
relationship
YouTube
Google+
Podcasting
TC (Team
Collaboration)
Mobile Payroll
Flickr
Gaming
recruitment
Sharepoint;
Google Docs
Apps:
Mobile,
Tablet
Ning;
Yammer
Online events:
hosted in social
Online/Offline
Meetups
Corporate
Brand
Thought
Leadership
Customer
Offer
Reputation
Culture
Reputation
Social
Media
Strategy
Employer
Brand
Talent
Pool
Keeping your EVP in the Picture…
Leadership
People
Engagement
External:Internal:
How is it being used?
Lack of strategy.
Using the environments as jobboards.
Lack of original content.
Activity that’s not audience relevant.
Box ticking.
Over compensating….
Where are mistakes happening?
It’s not free!
You need real resources to create success.
Give your staff a say!
Be strategic.
Measure, assess, alter your strategy. All the time.
Keep in mind….