HYPERMARKETVS

SUPERMARKETGROUP NO. 21PREPARED & PRESENTED BY:JEEL MORABIA

HYPERMARKETS A hypermarket is a superstore combining a supermarket and

adepartment store. An expansive retail facility carrying a wide range of products

under one roof. They work on the concept of One stop shooping They have a huge layout and no frills stratgy to entice buyers.

PRODUCT CTATEGORIESA Hypermarket has the following categories of goods

GROCERIESAPPARELSHOUSEHOLD UTILITIESELECTRONIC GOODSFURNITUREGARMENTSTOYS AND GADGETSAGRICUTURAL PRODUCE

ADVANTAGES OF HYPERMARKET

A hypermarket (hyper) is a superstore that stocks and sells a large number of FMCG

Have a large number of Footfalls.Business model focusing on high-volume sales.Different brands of merchandise available .Huge size of operations as well .Low profit margins but high sales.Low overheads cost per unit.

DISADVANTAGES OF HYPER MARKETS

Huge capital requirement Large space required for operations Lack of personal attention towards customersResemblance of warehouse rather than a storeHuge amounts of overheadsRequirement of skilled staffLocated only in metros

SUPERMARKET

• A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments

• The traditional suburban supermarket occupies a large amount of floor space, usually on a single level

PRODUCT CATEGORIES

• Meat• Fresh produce• Dairy• Baked goods • Canned and packaged goods• Pharmacy products• Pet supplies

ADVANTAGES

• Located near your residential areas• Get a wider variety of goods• Proper personal attention to customers• Low cost of overheads• Easy to establish and operate • Requires less financial resources• More attractive than a hypermarket

DISADVANTAGES

• Relatively costlier products than a Hypermarket• Lack of high volume sales • Lack of advanced distrubution channels• Low footfalls as compared to hypermarkets• Less choice availability to consumers• Low level of profitability

conclusion

• Both the supermarkets and hypermarkets have revolutionized the way we shop.

• It is however important to note that each one has its own advantages and disadvantages and cannot be directly compared with each other

• We should keep in mind the next time we enter a shop whether it is a a supermarket or hyper market

THANK YOU & HAPPY SHOPPING