IBM Overview and Case Study

transcript

IBM: an overview

"IBM is an innovation company.

Both in what we do and how we do it, we pursue continuous transformation –

always remixing to higher value in our portfolio and skills, in the capabilities we deliver to our clients and in our own operations and management practices.“

Ginni Rometty, IBM CEO

IBM: an overview

New era of computing

"Two decades ago, 70% of researchers were working in materials science, hardware and related technologies. Today, 60% are in fields that support our key growth initiatives.”

Now targeting:

Chief Marketing Officer

140 acquisitions since 2000

($33 billion)

IBM: an overview

New era of computing

IBM: an overview

Where does IBM income come from?

IBM: an overview

Where does IBM income come from?

IBM: an overview

Towards a Smarter Workforce

And we are now taking the next step, becoming a Smarter Enterprise:

• In part, it means using social technologies to identify IBM experts and enable them to deliver their knowledge and leverage our entire portfolio to create a seamless, high-value client experience.

• In part, this means applying analytics to every part of our business — changing how we manage risk, drive efficiency, increase marketing effectiveness and infuse business insight across the company.

9,500 sellers with industry expertise: eg. Healthcare, energy, telecom, banking

The project

IBM: an overview

The steps involved

Each team present a proposal mobile project on their focus area

All presentations due by Thursday Oct 24 prior to class

• Points for presentation skills• Bonus points for linking social/mobile/cloud/big data• Bonus points for displaying understanding of • • Build/Transform/Engage/Optimize• Bonus points for incorporating and integrating the proposal from another team• Bonus points for for being featured in the proposal from another team

Sales/Marketing

Finance

Manufacturing

Human Resources

Customer Support

Research & Development

IBM: an overview

IBM Overview and Case Study

Business