IC-8 How to Use Social Media & Blogging to Find New Clients

by Catherine Christaki

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/th

esal

esb

log.

com

/blo

g/20

11/1

0/2

2/b

uild

ing

-yo

ur-

qu

ota

-bu

stin

g-p

rosp

ecti

ng-

pla

n/

Social prospecting

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

process of identifying assets and resources in the community allows you to mine the social web to identify new likely buyers

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://w

ww

.th

elyn

chp

in.in

/po

st/5

560

909

888

8/th

e-4

-ps-

of-

mar

keti

ng Social media marketing

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Social Media Marketing is how businesses join the conversation in an authentic and transparent way to build relationships.

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://b

log.

allis

on

leh

man

.co

m/2

013

/09/

fin

din

g-c

lien

ts/

Our main goals

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

•Find clients and be found •Build relationships •Grow your network

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://b

log.

allis

on

leh

man

.co

m/2

013

/09/

fin

din

g-c

lien

ts/

Our main goals

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Have a clear view of who you are trying to reach Then, come up with a strategy for doing so

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://t

hri

veh

ive.

com

/go

ogl

e-k

eyw

ord

-alt

ern

ativ

es

Keywords

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Find out who’s hiring & the keywords they’re using See ‘Qualifications’ of job listing for the key skills

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://t

hri

veh

ive.

com

/go

ogl

e-k

eyw

ord

-alt

ern

ativ

es

Keywords

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Update your profiles with the keywords you identified Never lie about your skills!

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://w

ww

.incr

ease

you

rsal

esin

30d

ays.

com

/id

eal-

clie

nt-

pro

file

/ Identify your ideal clients

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Social media provides an easy platform for targeted advertising & marketing

Understand the basics on each medium (social media & blogging)

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e: h

ttp

://w

ww

.bu

dd

.uk.

com

/wo

cas/

liste

nin

g.h

tml

Listening

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Method #1 (Talking): You post, tweet, send newsletter to clients. Clients like what they see, and contact you. Method #2 (Listening): Potential clients post, tweet, and pose questions that need to be answered. You read them and reach out to the clients.

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/cre

atew

ebsi

tetu

tori

als.

com

/hal

lmar

ks-c

har

acte

rist

ics-

of-

a-go

od

-web

site

/

What is content marketing?

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Gathering, assembling and sharing content in the form of articles, social media and blogs. To make ourselves visible, credible & searchable, we need to create relevant, interesting, & insightful content.

Share on Twitter:

@LinguaGreca #ata54

Photo source: http://mktg-matters.blogspot.com/2012/11/content-marketing-or-as-many-marketers.html

Benefits of Content Marketing

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

•Increased visibility •Higher trust levels from clients •Increased customer loyalty •90% of consumers find custom content useful

Ph

oto

so

urc

e: h

ttp

://t

rust

wo

rkz.

com

/co

nte

nt-

mar

keti

ng-

the-

hav

es-a

nd

-th

e-h

ave-

no

ts/

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

Be Current Be Relevant Be Yourself

Ph

oto

so

urc

e:

htt

p:/

/pe

rpe

tua

lly-i

n-t

ran

sit.

blo

gsp

ot.

com

/20

12

/02

/gig

gle-

of-

blo

gge

rs-o

r-d

oe

snt-

tim

e-fl

y.h

tml

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

Figure out your target audience Write quality content Position yourself to help Share your expertise & success stories Write content that solves your clients’ problems

Ph

oto

so

urc

e: h

ttp

://c

pd

.rvc

.ac.

uk/

form

s

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

Demonstrate your expertise Use examples, quotes, testimonials Be known as a resource

Ph

oto

so

urc

e:

htt

p:/

/ww

w.m

yper

fect

line.

com

/201

2/04

/fu

nn

y-b

log-

com

ics-

fun

ny-

com

ics-

soci

al.h

tml

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

•Share where your ideal clients are •Add a ‘hire me’ tab •Include blog posts in your email signature

Ph

oto

so

urc

e: h

ttp

://w

ww

.an

and

mp

ate

l.co

m/t

ag/b

logg

ing/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

•Online presence hub •Guest blogging •Interviews •Presentations

Ph

oto

so

urc

e:

htt

p:/

/ww

w.m

yper

fect

line.

com

/201

2/04

/fu

nn

y-b

log-

com

ics-

fun

ny-

com

ics-

soci

al.h

tml

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

Example #1: Write a post about an event you attended and invite the organizers to read it Example #2: Write a review about the localized version of a game you played, invite the developers to read it, then email them and offer your services

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Blogging for client attraction

Blog = Excellent low-cost marketing tool to grow your business

Ph

oto

so

urc

e: h

ttp

://w

ww

.hu

ngr

yhea

lth

ygir

l.co

m/2

013/

01/

18/f

un

-stu

ff-f

rid

ay/

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Twitter for finding clients

Get to know the people behind the company Twitter people search for company accounts, e.g. @Oracle

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Twitter for finding clients

Search for keywords or hashtags, e.g. Italian game #localizer Include a location in your search to find local potential clients

Ph

oto

so

urc

e:

htt

p:/

/sim

ply

mea

sure

d.c

om

/blo

g/20

13/0

4/26

/key

wo

rd-t

arg

ete

d-a

ds-

ho

w-t

o-s

tan

d-o

ut-

wit

h-s

oci

al-a

nal

ytic

s/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Twitter for finding clients

Introduce yourself & offer your services Connecting on Twitter breeds familiarity Relevant and helpful tweets!

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Twitter for finding clients

Share the love Collect twestimonials Offer free help and advice

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Twitter for finding clients

Bonus tip for freelance translators who work with translation agencies

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Facebook for finding clients

Keywords again! •Use Graph Search •Sift through the results •Follow up on the search

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Facebook for finding clients

Subscribe or send friend requests to interesting people Share useful content Join relevant groups

Ph

oto

so

urc

e: h

ttp

://f

un

nyq

uo

teso

fflif

e.b

logs

po

t.co

m/2

012

/08/

face

bo

ok-

fun

ny-

pic

ture

.htm

l

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linkedin for prospecting

53% of LinkedIn users join 10 or more groups Join linguist groups & groups where you are likely to find your potential clients

Ph

oto

so

urc

e:

htt

p:/

/blo

g.at

om

icre

ach

.co

m/g

row

ing-

you

r-co

mp

anys

-lin

ked

in-g

rou

p-g

rou

p-d

iscu

ssio

n-e

tiq

ue

tte

/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linkedin for prospecting

Active participation •Start discussions •Reply to discussions •Share your knowledge

Ph

oto

so

urc

e: h

ttp

://w

ww

.sn

ipp

aper

s.co

.in/t

op

ics/

curr

ent-

top

ics/

curr

ent-

top

ics/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linkedin for prospecting

Search for groups using keywords

See which groups you have connections in, speak your native language, are based in your area.

Ph

oto

so

urc

e: h

ttp

://t

resn

icm

edia

.co

m/h

ow

-to

-use

-lin

ked

in-g

rou

ps-

for-

lead

-gen

era

tio

n/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linkedin for prospecting

Make Your Profile Easy to Find Add strong keywords in Title and Summary Diversify your contacts outside your field

Ph

oto

so

urc

e: h

ttp

://b

log.

siro

nac

on

sult

ing.

com

/sir

on

asay

s/lin

ked

in/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linkedin for prospecting

Research potential clients Create strategic alliances

Ph

oto

so

urc

e: h

ttp

://f

ree

mar

keti

ngm

adee

asy.

com

/tag

/clie

nt-

anal

ysis

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linked in for prospecting

Search for opportunities •Search by relationship, groups, location and industry •Use Tags in Contacts to sort results & save profiles

Carefully craft your invitation message P

ho

to s

ou

rce:

htt

p:/

/ww

w.f

orb

es.c

om

/sit

es/d

ansc

haw

bel

/201

1/06

/01

/ lin

ked

in-i

s-ab

ou

t-to

-pu

t-jo

b-b

oar

ds-

and

-res

um

es-o

ut-

of-

bu

sin

ess/

Share on Twitter:

@LinguaGreca #ata54

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Linked in for prospecting

•Acknowledge special occasions •Recommendations •Share content that adds value •Actively use your company page

Ph

oto

so

urc

e: h

ttp

://w

ww

.sex

yso

cial

med

ia.c

om

/th

e-b

enef

its-

of-

usi

ng-

linke

din

/

Share on Twitter:

@LinguaGreca #ata54

Ph

oto

so

urc

e:

htt

p:/

/skg

tech

no

logi

es.

com

/20

12

/12

/so

cial

-ne

two

rk-m

arke

tin

g-m

akin

g-a-

pro

fit-

thro

ugh

-so

cial

-me

dia

/

IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

Convinced yet?

Prospecting and getting employers to chase you down takes time and effort. You have to do the hard work that makes it easy for them to find you, and you have to keep it up.

Share on Twitter:

@LinguaGreca #ata54

Thank you for attending

Catherine Christaki Site: www.linguagreca.com Adventures in Freelance Translation www.linguagreca.com/blog @LinguaGreca Lingua Greca Translations Catherine Christaki

IC-7 Social Media For Translators © Lingua Greca Translations