Wonder why the topics of religion and iconic brands are often part of the same conversation and why comparing Jesus Christ to a bottle of Coke or to a jar of Marmite may not be so much of a heresy after all? The session brings to life the very origins of iconic marketing and demonstrates how iconic brands go far beyond just using social media, aiming to be relevant within society at large. With a variety of examples ranging from marketing to art, from design to architecture, this session explores the societal rituals that make brands not only relevant within their own category but also humanly relevant. Participants are going to eventually leave with a deeper awareness and more insightful outlook of the true nature of iconic brands and a brand-new perspective on the meaning and potential of social media.