LaQuita Johnson

Big $tax Entertainment

Sunday, November 24, 13

Executive Summary

Marz Barz is a indie artists associated with performing rights organization BMI

Marz barz goal is to develop a strong fan base

social media, fan engagement, and live performances

represented by indie label big $tax Entertainment

Sunday, November 24, 13

Priorities

Sunday, November 24, 13

situation analysis

Brand must be marketable for the target audience

social media presence already exists. would like to increase by 20% by end of 2013.

indie artists have set the bar by winning Grammys-competition

Fan connectivity has increased fan base through social media platforms

Sunday, November 24, 13

buyer persona

Sunday, November 24, 13

Creative samples

Logoposters

Merchandise

Single my life

Sunday, November 24, 13

media flow chart

Sunday, November 24, 13

media schedule

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budget

Total estimated cost 10 Posters = $49.95Banner = $15.99T-Shirts = $500Flyers = $49.98Album Release =$50.00Performance Bldg. = $200Extra funding = $200Total Budget= 1065.92

Sunday, November 24, 13