Inbound MarketingAnalytics

Analytics 2.0

Analytics 2.0

Sexy, powerful, force for good

Analytics 2.0

Metrics vs. Analysis

Clickstream

Insights

Analytics 2.0 Clickstream

Multiple Outcomes Analysis

Experimentation & Testing

Voice of Customer

Competitive Intelligence

Insights

What?

How much?

Why?

Why?

What else?

Pay dirt!

Metrics

Clickstream

Visits and Visitors

Clickstream

Time on site, time on page

Clickstream

Bounce rate

Clickstream

Exit rate

Clickstream

Conversion rate

Clickstream

Engagement

Analysis

Segmentation

Testing & Experimentation

A/B Testing

Traffic

Version 1 5%

Version 2 4%

Version 3 9%

Competitive Intelligence

Thank You

Email:jon.dipietro@domesticatingit.com

Blog:domesticatingit.com

Twitter:@JonDiPietro

Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com