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CONSUMER INSIGHT FROM SOCIAL LISTENING

INFLUENCER MARKETING M2 WORKSHOP

How people react to influencer marketing activities

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CONSUMER INSIGHT FROM SOCIAL LISTENING

A POPULAR WAY OF USING KOL

54 comments

551 comments

378 Shares

Brand-relevant comments: 10%

CONSUMER INSIGHT FROM SOCIAL LISTENING

BRAND-RELEVANT CONVERSATION IS MORE IMPORTANT THAN HOW MANY COMMENTS WE GAIN

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CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW TO CHOOSE KOL

Slide 4

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CONSUMER INSIGHT FROM SOCIAL LISTENING

LET’S HAVE A LOOK AT 2 SUCCESSFUL CASES OF USING CELEB KOLS

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CONSUMER INSIGHT FROM SOCIAL LISTENING

THE KOL MAY NOT TALK DIRECT ABOUT BRAND LET COMMUNITY DOES

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CONSUMER INSIGHT FROM SOCIAL LISTENING

Bitis Hunter = Son Tung shoes

MAKE FANS COMMUNITY PROUD OF THEIR IDOL

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CONSUMER INSIGHT FROM SOCIAL LISTENING

OR DON’T HIDE JUST TELL THEM THE CAMPAIGN IS COMMERCIAL THP campaign: recall brand name/ brand tagline to win mobile phone scratch card with KOL

Link Link Link

product-relevant comments 70%

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CONSUMER INSIGHT FROM SOCIAL LISTENING

OR DON’T HIDE JUST TELL THEM THE CAMPAIGN IS COMMERCIAL Samsung Galaxy J7 Prime product review

product-relevant comments

38%

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CONSUMER INSIGHT FROM SOCIAL LISTENING

THERE’S NO FORMULA FOR KOL CAMPAIGN SUCCESS BUT SOME TIPS YOU CAN CONSIDER

Choose the best suit KOL Reach – Resonance –

Relevance

Don’t hide commercial purpose if that’s celeb

KOL Let KOLs do their job

Fans need conversation Not a post

BRAND-RELEVANT CONVERSATION IS WHAT WE SHOULD EXEPECT

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