Influencing consumer behaviour jo daniels bitc

Post on 18-May-2015

717 views 0 download

Tags:

description

Presentation from Joanna Daniels, BITC at the CIM Good Marketing Conference, ARU Chelmsford on 30 November 2012

transcript

www.bitc.org.uk

GOOD MARKETING CONFERENCE JOANNA DANIELS BUSINESS IN THE COMMUNITY

www.bitc.org.uk

www.bitc.org.uk

Body copy 20pt Arial Regular

Keep text succinct, et vel molor sit fugiatemque ma in re dolupta

voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas

expelendit pro doloriorio que non pro tempor andeles autem ipsum di

abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.

Page title, 28pt, Arial Bold

Large text slide, heading 24pt, Arial Bold

THE ROLE OF THE

MARKETER?

www.bitc.org.uk

www.bitc.org.uk

PROTECTED

www.bitc.org.uk

www.bitc.org.uk

WE ARE CONFUSED...

WE HAVE SELECTIVE HEARING...

WE FEEL DISEMPOWERED...

WE ARE SCEPTICAL...

www.bitc.org.uk

www.bitc.org.uk

Body copy 20pt Arial Regular

Keep text succinct, et vel molor sit fugiatemque ma in re dolupta

voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas

expelendit pro doloriorio que non pro tempor andeles autem ipsum di

abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.

Page title, 28pt, Arial Bold

Large text slide, heading 24pt, Arial Bold

THE ROLE OF THE

CONSUMER?

www.bitc.org.uk

“The pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”

Winston Churchill