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THE BLUE AND GOLD Info Session 2010
Thursday, 2 September 2010
What We Are Not
• Propaganda arm of SMUSA
• Professor-run
• An SMU tabloid
• Boring crap (well...)
Thursday, 2 September 2010
What We Are
• Purely student-run
• Under SMUSA’s wing, though not held by the neck
• Publish 4 times a year
• An avenue for student activism
Thursday, 2 September 2010
Credits
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It has been a whirlwind journey. And what’s more, a !urry of arts events in SMU over the last month as we slogged to bring this issue from screen to print.
In fact, I’ve had my own share of arty-farty stu" too. Having spent the last few weeks of the past year !ying my friends’ kites. Not in a literal sense though. It was an artwork on “freedom of expression” which was exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival.
I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the title. Wished the romance could have lasted a little longer.
Catching Honk! #e Musical made me wonder realise why the story was synonymous with SMU. #erein lies the di"erence. It was a nice way to wrap up the festivities with a classic story.
And then I hopped over next door from the Victoria #eatre to the Victoria Concert Hall for a treat most pleasing to the ears. Fit for a queen, if I could draw some similarities, this concert presented by Symphonia.But just as all the arty stu" was going on, serious things take place too. A new SMUSA Exco had stepped up to serve the SMU community. An exclusive interview with the new team on topics close to our hearts awaits as you !ip the pages.
Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?
On the world stage, a new US President sworn in, a Gaza strip con!ict and a recession as deep as the Great Depression.
Tough and exciting times hit us. How do we deal with such challenges?
Ephraim LoyEditor-in-Chief
Credits
!"#$%#$$&'%()%!"'%*+&'%,-.%/(+.%#$%01(&.+2%$0(-$(1'.%324
51'.#6$47,-,8#-8%9#1':6(1Michael Ng Wai Ting;.#6(1<#-<5"#')!"#$%&'()*+(,-%.(/05(==&-#:,6#(-$%>':1'6,12?>7@>A1%2'*.3(40.5;.#6(1$4>:"((+%;B'-6$6#%$%7#(8%.5%.%7#%.C#'D0(#-6,-$0.(8%97*5&E#8"'1%F',1-#-8Truong !i Ngoc AnhG(1+.$:(0'!97#0$(:0*(,#-(;&%.4%2&9%(<%-$(=#%2&>%29#8#6,+?$%.%@(6%AB2&>%2!1,B'+%Truong !i Ngoc Anh5,=0&$%A16$?%.5(C-&(D&.5/1,0"#:%9'$#8-E%&7#(C-(/&.5+&H++&$61,6(1<%.&B%(F%2&BI,16%()4
I1#-6'1KHL Printing Co Pte Ltd
It has been a whirlwind journey. And what’s more, a !urry of arts events in SMU over the last month as we slogged to bring this issue from screen to print.
In fact, I’ve had my own share of arty-farty stu" too. Having spent the last few weeks of the past year !ying my friends’ kites. Not in a literal sense though. It was an artwork on “freedom of expression” which was exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival.
I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the title. Wished the romance could have lasted a little longer.
Catching Honk! #e Musical made me wonder realise why the story was synonymous with SMU. #erein lies the di"erence. It was a nice way to wrap up the festivities with a classic story.
And then I hopped over next door from the Victoria #eatre to the Victoria Concert Hall for a treat most pleasing to the ears. Fit for a queen, if I could draw some similarities, this concert presented by Symphonia.But just as all the arty stu" was going on, serious things take place too. A new SMUSA Exco had stepped up to serve the SMU community. An exclusive interview with the new team on topics close to our hearts awaits as you !ip the pages.
Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?
On the world stage, a new US President sworn in, a Gaza strip con!ict and a recession as deep as the Great Depression.
Tough and exciting times hit us. How do we deal with such challenges?
Ephraim LoyEditor-in-Chief
The Blue and GoldA Singapore Management University Students’ Association Publication
Because You Need to Know.Issue 5 MICA (P) 200/03/2009 March 2009
Good cause for protest? Or just policy-making gone wrong?
The GSR debate
Interview with the new SMUSA ExcoSMU Students’ Association’s take on the big and small issues
New Section: CCA Pages!Breeming with content generated by SMU RUN TEAM, SMU AQUATHON PAW, SMUKI, and SMU ISE
THE BLUE AND GOLDAlmost 10
and still growing
ALSO: The SMU Dragonz win big
President Howard Hunter
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ALSO: The 4.5 year SMU degree • How green can SMU get? • Brand building in a global market • Norway in a nutshell • Let’s look at the next 10 years ! rst • 2009: The year the world changed?
Issue 10
Thursday, 2 September 2010
Our Team (current)
Managing DirectorOwen Tan
Editor-in-Chiefvacant
Managing EditorsSenthil Sukumar
Shobana Nadaraja
Senior EditorTalisa Kaur Dhaliwal
EditorsAnkita Prasad
Nadim Ali KapadiaSheena Lee
Aashna NastaTobias Yeo
Media Directorvacant
Photographervacant
Layout Directorvacant
IT Directorvacant
Admin/HR DirectorHu Nian Bo
Marketing DirectorDeborah Lim
Illustratorvacant
Thursday, 2 September 2010
Announcements
• The “new” Exco took over officially March 2010
• Departures of two major honchos:
• Michael Ng
• Ephraim Loy
• Next issue - September 2010 - comes out end of this week or next
Thursday, 2 September 2010
Our Mission, Vision, Whatever
Thursday, 2 September 2010
Our Mission, Vision, Whatever
• Mission: To inform.
Thursday, 2 September 2010
Our Mission, Vision, Whatever
• Mission: To inform.
• Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals.
Thursday, 2 September 2010
Our Mission, Vision, Whatever
• Mission: To inform.
• Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals.
• Yawn.
Thursday, 2 September 2010
Our Mission, Vision, Whatever
• Mission: To inform.
• Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals.
• Yawn.
• But at the end of the day, nothing is more important than providing good value to people. - Thanks Raymond and Choo Kiat (Glassroom)!
Thursday, 2 September 2010
Only one principle:
Great thinking, writing, reporting.
Thursday, 2 September 2010
Word Limit
600-800
Thursday, 2 September 2010
Editors vs journalists vs contributors
Thursday, 2 September 2010
Editors vs journalists vs contributors
• Contributors - no-frills writing and reporting
• Requirements: communicate/write well
• No minimum contribution required
Thursday, 2 September 2010
Editors vs journalists vs contributors
• Contributors - no-frills writing and reporting
• Requirements: communicate/write well
• No minimum contribution required
• Journalists - regular writers.
• Requirements: attend and report on events + as above
• Minimum contribution: one article per issue
• Expected to regularly attend weekly meetings
Thursday, 2 September 2010
Editors vs journalists vs contributors
• Contributors - no-frills writing and reporting
• Requirements: communicate/write well
• No minimum contribution required
• Journalists - regular writers.
• Requirements: attend and report on events + as above
• Minimum contribution: one article per issue
• Expected to regularly attend weekly meetings
• Editors - oversees writers and edits articles
• Requirements: have written at least five solid articles + passion for writing + as above
• Minimum contribution: one article per issue + editorial duties + additional duties
• Expected to regularly attend weekly meetings
Thursday, 2 September 2010
What’s in it for me being a journalist...?
• Exclusive access to special events
• Toys & Games Convention
• World Cities Summit
• APEC Summit
• HPAIR
• Musicals - Honk!
• Other school events
Thursday, 2 September 2010
Editorial workflow
Thursday, 2 September 2010
Workflow structure
Journalists ad hoc
Editors edit
Editor-in-chief sets the topic
Designer sets layout
Managing Editor
assigns/collates articles
Publish articles online
Thursday, 2 September 2010
Sections in Magazine
• Viewpoint
• School News (now incl. Campus Arts)
• Worldscope
• Perspectives (formerly Higher Learning)
• Travel
• Digital and Misc.
Thursday, 2 September 2010
Marketing efforts
Thursday, 2 September 2010
theblueandgold.smusa.sg Spanking new
Thursday, 2 September 2010
Facebook efforts The Group
Thursday, 2 September 2010
Facebook efforts The Page
Thursday, 2 September 2010
@theblueandgold Twitter
Thursday, 2 September 2010
Photographers You’re wanted...
Thursday, 2 September 2010
Designers You’re wanted too.
Thursday, 2 September 2010
IT Experts We haven’t forgotten you.
Thursday, 2 September 2010
Illustrators Got art? We like.
Thursday, 2 September 2010