-MADHAV CHOPRA

INSIGHTS AND HIDDEN OPPORTUNITIES

I LEARNT QUITE A LOT FROM THIS EXPERIENCE

PRICE IS A KEY FACTOR THAT ATTRACTS CUSTOMER

HENCE SALES,DISCOUNTS AND FREE TRIALS WORK WONDERS!!

THE ENVIRONMENT OF THE STORE SHOULD BE APPEASING TO THE CATEGORY OF CUSTOMERS IT CATERS TO

INTERIORS, DISPLAY AND MUSIC, SHOULD SUIT THE MAJORITY

LIGHTS, ERGONOMIC FACTORS, ARRANGEMENT AND DISPLAY SHOULD BE CAREFULLY PLANNED

PERSONNEL SHOULD BE PLEASING AND POLITE

THEY MUST BE AWARE OF THE DETAILS OF THE STORE

FEEDBACK FROM CUSTOMERS GREATLY HELPS IN IMPROVING SALES PROFILE

CUSTOMER RELATION STRATEGIES SHOULD BE EMPLOYED TO MAKE THE CUSTOMER FEEL “IMPORTANT”

NO FILTH, DIRT OR MESSY ARRANGEMENT SHOULD BE SEEN

PRODUCT QUALITY SHOULD BE GOOD, DAMAGED MERCHANDISE SHOULD NOT BE ON DISPLAY

ARRANGEMENT OF MERCHANDISE SHOULD FACILITATE MAXIMUM CONVENIENCE TO CUSTOMERS

IMPRESSION MATTERS!!!

HOPE TO HELP EMERGING ENTREPRENEURS!!!

THANK YOU!!!