Post on 29-Nov-2014
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who are the IoT/M2M developers and how to reach them
the rise of internet of things developers Based on responses of 1,780 IoT and M2M developers�
vmob.me/DE3Q14IoT� Published October 2014�
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VisionMobile.com/Strategy
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Developer Economics 2014 6th ed.
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Copyright 2014 VisionMobile 3
1,780 developers that target Internet of Things (IoT), Machine-to-Machine (M2M) and embedded took part in VisionMobile’s 7th Developer Economics survey, which reached 10,000+ app developers in total. In our report “IoT: Breaking Free of Internet and Things” (June 2014), we showed how communities of developers play a key role in shaping the future of Internet of Things. This presentation lifts a tip of the veil on who those IoT developers are, where to find them and how to reach them.
vmob.me/IoT�
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3.2M Internet of Things
developers are ready to start innovating today
The number refers to software developers that are involved in Internet of Things, Machine-to-Machine (M2M) and embedded development. 12.5% of these developers (1 in 8) focuses primarily on Internet of Things and M2M. That’s over 415,000 committed IoT and M2M developers.
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Percentage of IoT, M2M and embedded developers that have IoT/M2M as their primary target today Source: Developer Economics Q3 2014
Fully committed vs. IoT as a side project among IoT, M2M and embedded developers�
Developers working primarily on IoT/M2M projects
3.2M developers
12.5%
Developers involved in IoT/M2M as a side project
Copyright 2014 VisionMobile
IoT/M2M attracts many more developers
than Smart TVs, set-top-boxes, consoles
and e-readers
36% more mobile developers are involved in IoT/M2M as a side-project than in Smart TVs, set-top boxes, game consoles and e-readers combined. Twice as many mobile developers have IoT/M2M as their primary target, compared to the other consumer connected devices listed. (2,1% and rising versus a stable 1% of mobile developers, respectively.)
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6
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Percentage of mobile developers that develop for IoT/M2M or other connected devices as a side project
Source: Developer Economics Q3 2014
IoT/M2M developers vs. TV/STB/consoles/e-reader developers�
11%
15%
TVs, STBs, e-readers, game consoles
IoT, M2M
+36%
Copyright 2014 VisionMobile
Small teams spearhead IoT
movement
For both IoT and M2M developers startups and SMEs account for about 70% of developers (true for fully-committed developers and developers working on IoT as a side-project). Few succeed at running an IoT project alone. Over half of IoT/M2M developers work in small, agile teams in companies of less than 50 people.
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Copyright 2014 VisionMobile
Source: Developer Economics Q3 2014
Company size for IoT/M2M and mobile app developers �
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6%
14%
50%
50%
20%
17%
25%
19%
Loner Startup (<50) SME (50-500) Enterprise
Mobile app developers
IoT/M2M developers
Copyright 2014 VisionMobile
Western Europe, North America, India and China emerge as key
IoT/M2M hubs
There are IoT startup clusters in Silicon Valley and New York, as well as in Toronto, Canada (can be result of BlackBerry fallout). Western European developers are scattered and compared to other regions move slower from mobile to IoT. (IoT in Finland seems to benefit from Nokia fallout.) India (Bangalore, Mumbai) and China (mainly major coastal cities) lead IoT in Asia (40% of IoT developers) – A significantly higher proportion than in mobile. The outsourcing and manufacturing hubs offer fertile ground for IoT innovation.
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North America
23%
Europe 28%
Asia 40%
South America
3%
Africa 5%
Oceania 1%
Distribution of IoT/M2M developers across regions�
Source: Developer Economics Q3 2014
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Copyright 2014 VisionMobile
Information is more important
for IoT/M2M developers than
discovery or experimentation
Community support is the most popular source of information (over 50% of developers). Online forums and tutorials are underdeveloped relative to mobile. Committed IoT developers seek information, not discovery. Workshops are a key outreach channel. Events are a less popular source of information for them compared to those involved in IoT as a side project. Hackathons only reach 1 in 5 IoT developers. Publications in tech media reach only 1 in 3 of committed IoT developers.
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0% 10% 20% 30% 40% 50% 60%
Online forums & tutorials
Developer portals
Social media
Official vendor website
Webinars or workshops
Hackathons
Conferences
Vendor events
Meetups
Tech media
Email newsletters
IoT = side project
Main sources of information used by IoT/M2M developers�
Source: Developer Economics Q3 2014
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Get in touch to learn more about IoT developers �
and how to reach them�
IoT@visionmobile.com +44 845 003 8742