Empresa integrante do Instituto Empreender Endeavor

A Chain of Beauty Institutes and a Cosmetics Factory Specialized in Curly Hair

We are a Factory of Beauty and Self-esteem

Doing Business in Brazil

Challenges

Doing Business in Brazil

Doing Business in Brazil

Market Potential

Cosmetics Market in Brazil

Gross Income

Cosmetics Market World Ranking

Nielsen consumer reportHealth, Beauty & Personal Grooming: a global Perspective 2007

Fonte: Estudo Quantitativo, 2001

Brazil Brazil The Curly Hair CountryThe Curly Hair Country

70% of brazilian 70% of brazilian women have some women have some kind of curly hairkind of curly hair

wavy

Curly

Frizzled

Tightly curled

Straight

79% of the brazilians are from the B2, C and D

economic groups

Spent R$ 550 bilhões in 2007

88% don´t have college education

86% of the population have a family income no superior than R$ 3.800,00

They posess 67% of all credit cards

It´s a bigger market than Argentina,

Chile and Uruguai put together

Everything is Possible When We Believe

Joined Forces

Eureka!

Super-Relaxing TreatmentBefore and after

Super-Relaxing TreatmentBefore and after

1993, Rio de Janeiro

First Institute

An assembly line of joy

Beauty Step by StepBeauty Step by Step

The Choice for Freedom

Beleza Natural Process

First Step - waiting line

Beleza Natural Process

Second step - Reception

Beleza Natural ProcessThird step - Hair analysis

Beleza Natural ProcessFourth step - hair division in sections

Beleza Natural ProcessFifth step - Super-relaxing

Beleza Natural ProcessSixth step -Moisturization

Beleza Natural ProcessSeventh step - Combing

Beleza Natural ProcessFinal Step - Shopping the products

To Inovate is to Create the Future

If you want something done right,

you do it yourself

Beleza Natural Today

O Beleza Natural Hoje

11 Stores

10.800 square feet each

Everey client is unique

Products Mini Store

Kids Area

Reception

Manicure

Super-Relaxing Area

Hairdressers Area

Finishing Area

Our Business

Products and Services creating happiness through beauty

75 thousand clients a month

1000 Employees

Gross Income 2001 to 2009Million Reais

15%15%11%11%

21%21%45%45%

45%45%

66%66%

31%31%

41%41%

What Makes The Difference?

We are passionate for curly hair

We are always in persuit of our values

Zelo - Zeal

Inovação - Innovation

Competência - Competence

Ambiente - Atmosphere

Zeal

Enchantment

Nosso Orgulho... nossos clientes

Pleasure in Serving

Special Products and Services for Kids

Handcrafted For Me

Always Connected to Them

Innovation

Research and

Development Lab

Partnership with Federal

Leading Universities

Store Layout (before)

Store Layout (After)

Competence

• Standards, Manuals and Processes

• Supervising Team

• Quality Program

• Performance Indicators

Atmosphere

Atmosphere

Beauty comes from within

Team Motivation

Motivational Events

•70% were ex-clients

•First job opportunities

Future Steps

II Encontro Equipe

Making the world more beautiful

Missão

http://www.belezanatural.com.br

Leila Velez

leila@belezanatural.com.br