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- 1. Making Sailing Vacations Affordable
- 2. Social Match
- 3. Destinations - 2012Spain: Balearic IslandsItaly: Capri
Y& Amalfi coast , Aeolian Islands , Aegadian Islands ,Pontine
Islands , North Sardinia , Elba.Greece: Kos , Mikonos ,
ItacaCaribbeans: Cuba , GrenadinesPlanning product & market
expansion for future years
- 4. Destinations 2013/2014Product & Market expansion-
Products: Cabin Charter, Small Ships (River Cruises and more),
BoatExchange, B&B onboard- Increasing commissions revenue from
10% (2012 startup) to 30%.
- 5. Cruise TypesClassic CharterPrestige CharterSmall ShipCustom
Cruise
- 6. Our Target Customer100 60% Single 10% 70% 8025% Couple 60%
60% Family 60 Female 40 Male 60 - 65 20 45 - 60 0 25 - 45 Age Sex
Marital Status Median HHI College Grad Green Minded
- 7. Market ResearchMarket Research Interviews8 Groups 3 to 4
People per GroupConfirmed primary target segmentsHighlighted
interest but misconception that it is unaffordableTrouble selecting
destination and itinerariesHad no idea it was so affordable
- 8. Social Media & Online AdsFacebook PageFacebook
Advertisement3 Google AdsCraigslist Ad with Google Docs
SurveyTwitter Account
- 9. Validation2 Consumers requested more information1 Paid
Reservation -Facebook Campaign