UNIVERSITY OF THE PHIL IPP INES

OPEN UNIVERSITY F A C U LT Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S

I N T R O D U T I O N T O E - C O M M E R C E

LEAN STARTUP

RM Nisperos Course Instructor

Introduction to E-Commerce

University of the Philippines Open University

HELLO!

http://rmnisperos.com ramonmanuel.nisperos@upou.edu.ph

info@rmnisperos.com facebook.com/RMnisperoswebsite

@RMnisperos

+RMnisperos

MYTHS D E B U N K E D

ENTREPRENUER

ENTREPRENEURSHIP MYTHS

1. A startup is a small version of a big enterprise.

2. Entrepreneurs know exactly what customers wanted.

3. Entrepreneurs could predict the future.

{ } 1 WRONG.

A startup is a small version of a big enterprise.

Startup is a human institution

trying to start something new

under extreme conditions of

uncertainty

-Eric Ries

“ “

Startups don’t have

departments or siloed teams

unlike in big established

enterprises.

Startups only have one team

that focus on solving problems

– consumer problems

One

Team

{ } 2 WRONG.

Entrepreneurs know exactly what customers wanted.

Entrepreneurs assume that

they know what the

customers exactly wanted.

They’ll never know until they

test the market

Needs?

{ } 3 WRONG.

Entrepreneurs could predict the future.

Entrepreneurs assume that

their business plan will

predict the future. Most of the

time, traditional business

plans for business startups

are fiction writing.

Business

Plans?

LEAN STARTUP?

WHAT IS

is not in the development or

selling of products and

services but the development

of the its customers and

markets

Startup

Businesses don’t fail because

they lack a product;

they fail because they lack

customers and a proven

business model

E-Commerce

scientific approach to

creating and managing

startups and get a desired

product to customers' hands

faster.

Lean

Startup

FEEDBACK LOOP?

WHAT IS THE

I N L E A N S T A R T U P

Feedback

Loop

Creating order and

not chaos under

conditions of extreme

uncertainty

by providing tools and

framework to test and

validate ideas and its

vision.

Feedback

Loop

Your E-

Commerce ideas

generated based

on your idea

factory

Feedback

Loop

Build product/s

and/or service/s to

test your ideas.

Sourcing product/s

and/or service/s from

other sources could

also apply.

(minimum viable

product)

“The smallest thing you can

build that delivers customer

value. “ Allows collection of maximum amount of

validated learnings about customers with

the least effort and cost.

Minimum

Viable

Product

(MVP)

Feedback

Loop

Bring your MVP to

your target market.

Feedback

Loop Measure

progress and

solicit

consumer

feedback

Feedback

Loop Collect and analyze

data to know

underlying truths

about your target

customers and your

product (validated

learnings)

The startup will also utilize an investigative

development method called the "Five Whys".

Asking 5-why questions in

study data and to get to the

root cause of the problems. Provide clues whether the e-commerce

business is either moving the drivers of the

business model or not.

5 Whys

Feedback

Loop

Assess your

“validated learnings”

whether to “pivot” or

“persevere”

Validated learnings directs how to

drive an ecommerce startup - how

to steer, when to turn, and when to

persevere - and grow a business

with maximum acceleration

“ “

PIVOT the

Success is for those who can find "the

pivot"- the point of reinvention when

they realize that their original ideas

need retooling.

CHANGES

WHY LEAN STARTUP

EVERYTHING

Because of conditions of extreme

uncertainty, failure becomes prerequisite to

learning.

Lean Startup is about failing

fast, failing cheap. It is about putting a process, a methodology

around the development of e-commerce

businesses“

Eliminating

Uncertainty

The Lean Startup methodology has a premise

that every e-commerce business is a grand

experiment.

By the time that product is ready,

it will have established market. If successful, it allows e-commerce entrepreneur

to scale the business and eventually start to

build an empire.

Work

Smarter not

Harder

The Lean Startup methodology is..

constant contact with potential

customers for continual product

iteration to serve customer

needs

Continual

Improvement

E-Commerce startups exist not

to make stuff and make tons of

money. They exist to serve

customer needs in order to

build a sustainable business.

“ “

RM Nisperos Course Instructor

Introduction to E-Commerce

University of the Philippines Open University

THANKS!

http://rmnisperos.com ramonmanuel.nisperos@upou.edu.ph

info@rmnisperos.com facebook.com/RMnisperoswebsite

@RMnisperos

+RMnisperos