Post on 20-Jul-2020
transcript
1
Is designimportant?
2
http://www.civilbeat.org/
3
https://thenextweb.com/syndication/2018/01/17/hawaiis‐emergency‐alert‐systems‐interface‐looked/
What isdesign?
“to create something that is both functional and aesthetically pleasing”
“to bring order from chaos and randomness”
Visual Communication…• The process of taking ideas and giving them visual form so
that others can understand them
• A designer uses imagery, symbols, type, form and color to represent an idea that must be conveyed
• Designers understand the fundamentals of form & composition and apply those fundamentals to:
• Evoke emotion• Create relationships between different elements• Control the pacing of material and information hierarchy• Build a user’s personal engagement with content
4
Visual CommunicationIn most careers, individuals will be required to
presentations(conference presentations | training | programming)
publications(newsletters | annual reports )
marketing(posters | displays | advertisements | branding)
online communications(web development/design/updates| social media)
use technology to communicate effectively
What isGooddesign ?
Robin Williams. (2008). The Non-Designer's Design & Type Books. Deluxe Edition. Peachpit Press.
5
&FORM SPACE
design is the deliberate arrangement of …
https://www.behance.net/gallery/Victoria-Symphony-Brochure/394281
http://designarchives.aiga.org/#/entries/%2Bid%3A8967/_/detail/relevance/asc/0/7/8967/shepherds-school/1
Evokes a feeling/message
formlines, points, planes, shapes, patterns, textures, depth, colors, values, words, pictures, etc.
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
unity rage conflict architecture
technology dissolution protection
Evokes a feeling/message
6
PROTECTION
Evokes a feeling/message
ArrangementStyle
TreatmentSurface texture
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
Evokes a feeling/message
Image Source: http://www.fastcodesign.com/1671196/need‐branding‐that‐transcends‐cultures‐invent‐your‐own‐language
Image Source: http://cityguide.sheknows.com/directory/milwaukee‐wi/miller‐coors‐brewery‐tour
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
7
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
8
Timothy Samara. (2007). Design Elements - A Graphic Style Manual. Rockport Publishers, Inc.
Geometric Organic
Form & Space
Form = lines, points, planes, shapes, textures, colors, values, words, pictures, etc.
LINES - GEOMETRIC ORGANIC - TEXTURE
9
Positive space
Negative space
Timothy Samara. (2007). Design Elements - A Graphic Style Manual. Rockport Publishers, Inc.
Space
Space
Form and Space come
together to create meaning
and message
http://www.noupe.com/design/a-graphic-design-primer-part-1-the-elements-of-a-design.html
10
http://www.noupe.com/design/a-graphic-design-primer-part-1-the-elements-of-a-design.html
Static space
Dynamic (active) space
Timothy Samara. (2007). Design Elements - A Graphic Style Manual. Rockport Publishers, Inc.
Static space ‐ State of rest
form and space optically equal
Dynamic space – convey movement
overlapping, bleeding edge, changing intervals or
rhythm between elements
Form & Space
Form & Space
Static space
Dynamic (active) space
Timothy Samara. (2007). Design Elements - A Graphic Style Manual. Rockport Publishers, Inc.
Static space ‐ State of rest
form and space optically equal
Dynamic space – convey movement
overlapping, bleeding edge,
changing intervals or rhythm
between elements
11
Robin Williams. (2008). The Non-Designer's Design & Type Books. Deluxe Edition. Peachpit Press.
12
unity
Proximity • Similarity • Repetition
unity
Repetition | Alignment
Aligned elements
creates unity
13
TEXTURE
repetition
Repetition of size, color,
shape, position, texture or
spatial relationships create unity.
Simple repetition without variation can become boring – find a
balance and be conscious of the value of contrast
14
unity
Unity in design exists when all elements are in agreement
Unity exists when design elements look like they belong together
ProximitySimilarityRepetition
unity
ProximitySimilarityRepetition
15
balance
Elements are visually equivalent on both sides of a composition • evenly distributed around a central, vertical or horizontal axis
Symmetric
Elements of differing size, shape, tone are arranged in a composition in a way that balance each others visual weight
Asymmetric
http://www.digital-web.com/articles/principles_of_design/
balance
https://www.canva.com/
Symmetrical (formal balance)
16
Asymmetrical (informal balance)
Symmetrical & Asymmetrical
17
emphasis | hierarchy
The varying degrees of emphasis in a composition
Dominant(focal point)Sub‐dominant(middle ground ‐ secondary)Subordinate(background – least visual weight)
hierarchy
emphasis | hierarchy
Contrast • Placement • Proportion
dominance or emphasis in a design can be created by the use of:
emphasis | hierarchy
ContrastPlacementProportion
dominance or emphasis in a design can be created by the
use of:
18
emphasis | hierarchy
ContrastPlacementProportion (size | scale)
Active Space created through
Dominance & Hierarchy
http://www.stocklayouts.com/
emphasis | hierarchy
19
Form and Space come together with the fundamental design concepts of:
UnityBalanceDominance
Design Concepts
What are the Fundamental Design Concepts at work in this site?
20
http://www.tgclb.org/
Image / Texture
http://www.tgclb.org/
Image / Texture
Learn the tools and techniques used to help you develop materials that effectively promote and inform your audi.
21
http://tfuresz.com/portfolio/vpl/
VISUAL IDENTITY:Consistency in visual design strengthens the visual identity and makes the brand more recognizable
Communicate(don’t just decorate)
Every design element should serve a purpose – add value to the message.• Evoke a feeling or mood
• Convey a message or idea
• Build a user’s personal engagement with the content
• Control the pacing of material
• Help organize the information and help create the
informational hierarchy
Robin Williams. (2008). The Non-Designer's Design & Type Books. Deluxe Edition. Peachpit Press.
Identifying Design Elements & Concepts
Once you are conscious of the elements and principles of design, once you can name and identify them…
then you are in control & can implement them into well designed compositions both in print media and electronic media
22
Identifying Design Elements & Concepts
Robin Williams. (2008). The Non-Designer's Design & Type Books. Deluxe Edition. Peachpit Press.
Robin Williams. (2008). The Non-Designer's Design & Type Books. Deluxe Edition. Peachpit Press.
Things to consider…1) Take a closer look at the things around you
2) Find compositions that are pleasing to you
3) Identify the design concepts being used
4) Find compositions that are not working so well
5) Determine what could be done to improve the design
Design Elements & Principles
23
“To design is much more than simply to assemble, to order, or event to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify,
to dramatize, to persuade, and event to amuse.”
Paul Rand, Graphic DesignerFrom his book Design, Form, and ChaosYale University Press, New Haven, 1993