Is Search Engine Optimization (SEO) Dead? No!

Post on 16-May-2015

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People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.

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Is SEO Dead?

There Are Just More Parts

Two Aspects of SEO

Traditional Site Optimization

• Source Code Optimization

• Content Optimization

Optimize External communication

• Video• Real-time Status

Updates• Groups

All Require ….

• Understanding of the Goal • Understanding the Actions• Keyword Analysis

Optimize for sharing, transportability, visibility

• Snippet – use your keywords up front• Remember that if people RT that keywords should still show up in the front• hashtags•Links from compressed URLs are 301 redirects

• Snippet – use your keywords up front• Remember that if people RT that keywords should still show up in the front• hashtags•Links from compressed URLs are 301 redirects

• More information - http://www.seoconsultants.com/twitter/titles/•

• Titles need to be optimized•Descriptions need to be optimized• Text on Powerpoint slides should have keywords embedded

LinkedIn Profiles / Groups

• http://blogs.oracle.com/warehousebuilder/2009/03/data_integration_data_quality_and_cloud_computing_see_our_linkedin_group.html

• Tags with Keywords• Bookmark related links• create public bookmarks

•http://social-network-optimization.blogspot.com/2009/08/facebook-buys-friendfeed.html

http://friendfeed.com/search?q=cadbury