Post on 18-May-2015
transcript
SocialSocial mediamedia
How do messages spread?
Word of mouth Email Newspaper
Website Radio Phone texting Television
Twitter ‘blog’
Example:How
Obama became presiden
t through social media
From this
to to this…this…
A good message is simple, short,memorable, and even iconic
CHANGE
“Yes we can”
Because someone may want to spread your message for you…
Stencil for a make-your-own Obama message
And complex messages are hard to remember.
Image stenciled on the street 500m from GlobalGiving’s old headquarters.
A complex message: USA government’s bank bailout.(Don’t do this!)
??
?
?
Your message is a
cause! Time is ticking!
Give, Donate, Send money now.
You must take action.We are competing.
Your friends will be the first to adopt your message:
my cause our cause
The Biggest
WordIs
You!
A good message will A good message will spread.spread.
Source: David Wilcox, The Social Reporter
Corporate
= control = democracy++
Source: “What’s next in media: by Neil Perkin
Your supporters need different messages and languages.
Where is this?
Where is this?
Hint: think strategically!
Strategic thinking:In Germanythere are
ZERO voters…
but they will be future
allies.
Not every message
will applaud you.
But if you talk openly about failure, most people will
want to help you.
Obama won through social media
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter
In the end:
Iconic Obama art becomes
everyone’s tool for self-expression.
The Internet is about
interacting… & dialogue!
“Being on the internet” means….
there are
A ‘blog’ is one of 200,000,000 conversations happening this minute!
is where all the people
are posting
and watchi
ng video.
Recent survey:
A quarter (25%) of “engaged” donors think the organizations they
support are NOT honest or ethical!
Viral marketing has a simple message, tells you why to share it, and how to “pass-on”
Make your message count
(and spread)
Engage people
BU
ILD
R
EL
AT
ION
SH
IPS
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
BU
ILD
R
EL
AT
ION
SH
IPS
Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
Engage people…on GlobalGiving