J.Crew Buying Plan

Post on 28-Mar-2016

221 views 0 download

Tags:

description

This is a 6-month buying plan for the J.Crew cotton pants for fall/winter 2012. I researched the company and its competitors to conduct this plan.

transcript

A N N T A Y L O R

- Ann Taylor is known for classic, tailored apparel.

Ann Taylor, LOFT, Ann Taylor Factory & LOFT Outlet

- Customer ProfileAges: late 20’s - 40’sCCareer Orientated

“Sophisticated Social Life”

- Merchandise sold reflects sense of relaxation when walking into stores.

- Fresh & Well Kept.

- Merchandise AnalysisSignature FitMModern FitCurvy Fit

$88.00- $128.00

-

Buying Behaviors -Looks for good quality- Willing to pay extra- Makes larger purchases

(buys multiple articles of clothing)